Healthcare marketers have been very positively impacted by advances in technology over the past several years, allowing...
Posted By Freshpaint on 12/12/2023
Top health organizations name Customer Experience (CX) as their top strategic performance measure. Proven to increase loyalty,...
Posted By Phase2 on 09/28/2023
Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why...
Posted By Strategic Communications on 09/28/2023
NOTE: This article was published in September 2023. Commentary on the status of legislation is accurate at the time of writing.No...
Posted By Infermedica on 09/28/2023
Anyone who has spent a little time in the SEO world knows that organic search is often the most significant driver of web...
Posted By Invoca on 09/27/2023
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret)....
Posted By Aha Media Group on 09/23/2023
Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence,...
Posted By Healthcare Success on 09/21/2023
For today’s healthcare consumer, there is no shortage of online medical content for education and self-diagnosis....
Posted By Forum for Healthcare Strategists on 09/08/2023
Developing and maintaining a strong brand for a service is significantly more challenging than developing and maintaining...
Posted By Strategic Communications on 09/07/2023