Consultancy
Our background in both journalism and marketing, and our experience in writing content for traditional and online channels, has provided us with the background and expertise to achieve real results for our clients. We create high-quality, original content that can help you boost your SEO and organic search results. We'll work with you to create a sound content marketing strategy designed to engage your target audience and compel them to action.
See examples of blog content written for a wide range of clients.
If you have your own internal communication pros, but want to make sure they’re up-to-date on the latest tools, strategies, and tactics, we offer a wide range of training services. From proven programs on strategic content marketing, marketing communications planning, leveraging employees as brand ambassadors, working effectively with the media and more—to customized training and one-on-one coaching—we can help your communication team stay informed in a fast-changing communication environment.
We'll help you achieve placements in the best media outlets to influence your target audience. Our relationships with national business editors, reporters and writers give us the PR/media relations connections you need to see your name in the news. From news releases to media pitches, to contributed articles and media training, we'll help you raise awareness for your cause, organization or for yourself.
Your audience and objectives should drive your use of social media. Whether they’re engaged on Facebook, LinkedIn, Twitter—or other sites—we can help you develop a plan that leverages the most viable options, drives engagement and generates measurable, bottom-line results. We manage a wide range of social media accounts for clients and are skilled at creating and curating relevant content to generate desired results.
A well-developed plan starts with a plan for execution—and measurable results. We’ll help you get there through a process designed to meet your needs and the needs of your planning team. Whether you’re starting from scratch, updating or revising a plan, we can help facilitate planning sessions, conduct surveys and focus groups, create the plan and assist with implementation. We document the process so your staff can easily move forward with subsequent planning cycles. (P.S. We’ll even throw in a copy of our book: “The Complete Idiot’s Guide to Strategic Planning.”)
Our ongoing relationships with a wide range of clients keep us up-to-date on the latest trends, tools and best practices in digital and content marketing.
For more information, or to request a proposal, call 715-579-9051 or email linda@stratcommunications.com.
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Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers... read more
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I’m often surprised that the most overlooked audience when it comes to communicating with key constituents is the... read more
A prospective client contacted us recently wanting to produce a white paper to serve as a promotional tool. The white paper... read more
Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog... read more
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Throughout my career I have hired a number of people into marketing roles, and have also aided other companies and organizations... read more
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Our company is named Strategic Communications to emphasize our belief that to be effective, communication must be strategic.... read more
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Submitted by Jean Hitchcock at Hitchcock Marketing & Communications
Linda has supported my firm for six plus years. Her work is so well done that it enhances my brand tremendously. From white papers to social media posts, Linda's firm has been a great asset for reaching my potential customers. I would highly recommend Strategic Communications to anyone who is looking for first rate communications and content.
Submitted by a verified client
Linda Pophal and her team at Strategic Communications are a true pleasure to work with. They are quick, yet extremely thorough, when creating market specific content and the best thing is I never have to worry about following-up—the project is turned in on time, every time!
Submitted by a verified client
I worked with Strategic Communications to help position me as a thought leader in an evolving space. As a small company that was an early adopter in this space, I really needed to have somebody that could help me lay out the strategy and then execute it.
We started with strategic planning where we mapped out what it would take to be a thought leader, what image I would want to develop, what types of social media and kinds of publications to use. They led the strategic planning two different times. One was just with my company and one was with a group of advisors. Then they helped execute the strategic plan with all of the communications, marketing, and social media strategies that we set forth. That included writing and helping keep up with my social media.
When I give them something, they grasp it quickly and get the job done efficiently. I rarely have to make any kind of changes to anything they submit. Their broader knowledge about setting strategy and strategic plans is probably what I find most impressive about them. Also, their ability to not only think on a high level but get down into the weeds and get the job done with attention to detail.
Take advantage of the ability that they can bring to the table to foster the strategic planning piece. Then do your part by giving them a strong foundation of adequate information about the business and about the goals that you want to achieve. I'm confident you'll get the results you're looking for.
