Making decisions is part of being human. And it’s not always easy. But when you feel supported, informed and reassured, you can make those decisions with more confidence and clarity. That’s why we are so passionate about what we do: Empowering people to make the most important decisions of their lives.
We are a content solutions company that focuses on working within complex industries to provide custom content marketing solutions. We focus on the goals that are fundamental to your business growth, engaging your audience to take action.
At Aha Media Group, we work with over a 100 healthcare organizations around the country to help provide understandable, relatable content for the patient or their loved ones and reach your target audiences where they are consuming content. Clients see increases in revenue, traffic, and conversions after they publish content we create.
COVID-19 Resources - Creating Content About Coronavirus
As a healthcare marketer, you’re probably busy and overwhelmed right now. Even though you’re not on the front lines treating patients, you’re likely working around the clock to give your audience the fact-based information they’re searching for. You may even be acting as PIO for your hospital’s incident command system, which has likely been activated.
Here at Aha Media, our goal is to make your job easier. That’s why we compiled all of our resources that are relevant to this pandemic in one convenient place.
Browse our resources for COVID-19 marketing below, and reach out if we can help in any other way.
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood... read more
You work in healthcare because you want to help others. Of course, you want your hospital or health system to be a place... read more
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing right, your... read more
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your... read more
As we begin a new year, I love looking back at what we learned the previous year. Our most popular blogs of 2021 give me... read more
Marketers want their time spent producing content to be time well spent. They want their marketing campaigns to smash goals... read more
When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has... read more
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly,... read more
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live... read more
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in the thick of the... read more
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine print on a hospital... read more
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are... read more
What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period... read more
What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people... read more
What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated... read more
What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to... read more
What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, Mount... read more
What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would... read more
What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase... read more
What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked , so... read more
What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and... read more
What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important... read more
What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living through... read more
What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a... read more
What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators,... read more
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare... read more
What Did You Learn? Episode 4 Only a small handful of brands handled the COVID-19 pandemic well from a marketing... read more
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy.... read more
What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us... read more
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators... read more
Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear... read more
Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the... read more
This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health... read more
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage... read more
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health . She’s... read more
Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation... read more
Everyone is searching for information on coronavirus, a new and rapidly spreading respiratory infection that originated... read more
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That... read more
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing... read more
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the... read more
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have... read more
Health content communicators and marketers: How can you raise your content level from “resonating with the audience”... read more
Submitted by a verified client from a health system on Wednesday, May 11, 2022
Aha Media Group has been an excellent content and content strategy partner for many years. We really value their focus on the consumer, the depth of their industry knowledge and trends. On top of that, they are also just great to work with.
Submitted by a verified client from a health system on Wednesday, November 13, 2019
Submitted by a verified client from a health system on Sunday, April 7, 2019
Submitted by a verified client from an academic medical system on Tuesday, March 12, 2019
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