We’re on a mission to deliver clear healthcare content to your readers.
As a healthcare marketer, you are constantly detangling the complex web of content challenges. We can help by creating strategic content that spurs your audience to act.
At Aha Media Group, we've worked with hundreds of the country's leading healthcare organizations to create strategic content that delivers measurable results. We're ready to support you in:
Here at Aha Media, our goal is to make your job easier. Let's talk about how partnering with the healthcare industry's content experts can help your team.
80% of healthcare decision-makers prefer plain language content. Why? Because clear communication benefits busy physicians.... read more
Not all commercials cut through the noise. When one does, we take note. Every December, our team makes a list of... read more
How often do you update your content strategy? Remember when virtual appointments were the next big thing in healthcare?... read more
Imagine this: You gave birth to your first child days ago. Before that, you’d never held a baby in your life. Your nurse... read more
Dr. X graduated from Y University in 1999 … Has your brain switched off yet? Ours, too. Doctor bios are some... read more
We’re thrilled to announce that Aha Media Group has been named the Best Healthcare Content Marketing Agency... read more
Hot take: Doctor bios are one of your top patient acquisition tools. Prioritize them. Hospital marketer, we get it.... read more
“Meet Dr. X.” Those physician bios are a core part of your healthcare marketing strategy. Done right, they’re... read more
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one standing —... read more
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s... read more
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and... read more
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret).... read more
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be... read more
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault —... read more
LinkedIn has more than 199 million U.S. users . Those users are your employees, colleagues, potential patients and... read more
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency... read more
Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities and threats... read more
With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media... read more
It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your audience... read more
To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re doing enough... read more
Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago?... read more
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi and Michael... read more
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead... read more
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best... read more
Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians... read more
Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks our... read more
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood... read more
You work in healthcare because you want to help others. Of course, you want your hospital or health system to be a place... read more
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing right, your... read more
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your... read more
As we begin a new year, I love looking back at what we learned the previous year. Our most popular blogs of 2021 give me... read more
Marketers want their time spent producing content to be time well spent. They want their marketing campaigns to smash goals... read more
When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has... read more
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly,... read more
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live... read more
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in the thick of the... read more
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine print on a hospital... read more
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are... read more
What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period... read more
What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people... read more
What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated... read more
What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to... read more
What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, Mount... read more
What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would... read more
What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase... read more
What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked , so... read more
What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and... read more
What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important... read more
What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living through... read more
What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a... read more
What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators,... read more
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare... read more
What Did You Learn? Episode 4 Only a small handful of brands handled the COVID-19 pandemic well from a marketing... read more
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy.... read more
What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us... read more
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators... read more
Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the... read more
This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health... read more
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage... read more
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health . She’s... read more
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That... read more
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing... read more
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the... read more
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have... read more
Health content communicators and marketers: How can you raise your content level from “resonating with the audience”... read more
Submitted by a verified client from a health system
Aha Media's expertise in healthcare content strategy was a game-changer for our merged health system. They transformed our website, showcasing our wide range of services with a patient-focused, easy-to-navigate design. Their thorough approach left no stone unturned, optimizing our content for search and elevating our quality healthcare offerings. Highly recommended!
Submitted by a verified client from an academic medical system
Submitted by a verified client from a health system
Submitted by a verified client from a health system
Submitted by a verified client from a health system
Aha Media Group has been an excellent content and content strategy partner for many years. We really value their focus on the consumer, the depth of their industry knowledge and trends. On top of that, they are also just great to work with.
Submitted by a verified client from a health system
My experience with Aha Media Group has been exceptional. They do a great job of getting to know and understand their client before taking a deep dive and their work is always thorough, well-designed and easy to understand. The data and recommendations they have provide led to significant, and improved, process changes at our organization.
Submitted by a verified client from a health system
I worked with Aha Media for several years and what I appreciate most about the Aha team is their ability to scale from smaller needs to large-scale content overhauls. Healthcare is not an easy place to play in and they do a great job of staying organized and patient. They were always responsive and if you’re lucky to work with Mike, he will keep all of your projects moving forward.
Submitted by Amy Blum at National Gaucher Foundation
One of our first major projects with Aha Media Group (AMG) was a complete redo of our association website. It was an easy, collaborative relationship from the start. This is attributable to those whom AMG employs – it is the quality of professionals as people, coupled with their level of expertise on top of it that makes them exceptional. They understood how to communicate with our audience, the best practices for website SEO, and how to work with our medical experts. It was just seamless.
Submitted by a verified client from a health system
Aha has been a great partner to work with. They are responsive and insightful.
Submitted by a verified client from a health system
Aha Media Group has been a wonderful partner is generating engaging and informative content across our channels. Aha's process is not only comprehensive, but provides an easy way to engage all stakeholders. Content is thoroughly researched, with niche subject matter still easy to read and scan.
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