Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence,... read more

Today’s trusted healthcare sites feature up-to-date, accurate information.  They also boast SEO-optimized content. ... read more

As a hospital or health system, you know the value of patient engagement.  You understand that it’s crucial... read more

People often confuse marketing and public relations (PR), but they are not synonymous. They do, however, work best together. ... read more

The healthcare marketplace is crowded. As patient expectations continue to evolve, the need for thoughtful environmental... read more

Is your website easy to use? Is it intuitive?  Is it pleasant to interact with while also effectively delivering... read more

Building a multilocation healthcare business expands your reach, patient base, and profit margin.  But, these benefits... read more

Search engine optimization (SEO) is a powerhouse for long-term revenue generation. It should never be an afterthought... read more

ChatGPT is an artificial intelligence chatbot that can have human-like conversations, translate, and provide users with... read more

Paid search (aka pay-per-click or PPC) often yields the highest ROI of any digital advertising medium. Our agency, therefore,... read more

SEO is a good thing.  It’s the original bridge between Google search crawlers and people; it is the only way... read more

It’s easy to find detailed guides on how to respond to reviews. However, most aren’t written specifically for... read more

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing... read more

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble... read more

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract... read more

While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality,... read more

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology.... read more

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their... read more

We’re living through a seismic shift in how physicians deliver medical care in the United States.  Here’s... read more

We know that today’s  healthcare consumers want instant and accessible services.  The QR code allows... read more

Patient reviews can make or break a business in this era of  healthcare consumerism and online reputations. And they’re... read more

While many businesses long for a return to pre-COVID normal, savvy  healthcare organizations and health systems embrace... read more

How much of your marketing budget is allocated to  paid social media advertising ? Are you wondering if it’s... read more

Business leaders in every industry understand that morale starts at the top.  When the C-suite is aligned and shares... read more

Social media is an indisputable knowledge hub for every type of consumer, including the healthcare consumer. In the United... read more

Targeted advertising is powerful and effective.   It relies on data about who your audience is and what they are... read more

They are barely 21. They’re the first digital natives. And…they are very stressed.  Gen Z, or Zoomers,... read more

Healthcare consumerism isn’t just “coming.” It’s already here.  What’s more, ... read more

As 2021 comes to a close, we have a gift for you — a roundup of the best advice on our blog from this past year.... read more

As a leader of a healthcare organization, you’re focused on achieving your business goals.  So how does content... read more

How does a healthcare brand stay relevant in the digital age? How do you expand your reach and increase engagement on social... read more

A strong content marketing strategy includes a plan for picking the right assets for the job. While you might have worked... read more

When done correctly, healthcare content can build trust and turn people into lifelong supporters of your brand. At the... read more

Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click... read more

We know the pandemic has spawned new healthcare trends. And often, our business is in a unique position to observe and... read more

As the COVID-19 pandemic continues to bring the world’s economies, healthcare   systems , and communities... read more

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the... read more

I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is... read more

Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns.... read more

What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process... read more

COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that... read more

A “new normal” is emerging in healthcare for both providers and patients. Healthcare industry leaders and medical... read more

Coronavirus Notice to Clients and Prospective Clients Healthcare Success remains fully operational and open for business... read more

The COVID-19 crisis has been hard for the entire healthcare industry. With medical offices closed, even elective procedures... read more

Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to... read more

Our team at Healthcare   Success is currently advising clients about how they should adjust their marketing... read more

Our work brings us in daily contact with healthcare professionals around the nation. To a person, these operating executives,... read more

The first thing I do when I see healthcare news that interests me or scares me (or both) is go online and try to find more... read more

Direct mail is not  dead. At a time when email inboxes are overflowing, how else can you reach prospective patients... read more

I’m excited to share this podcast featuring Mia Nease who, at the time of recording, was Head of Healthcare and Life... read more

I have had the pleasure of interviewing Dennis Jolley, formerly the Senior Director of Marketing for the University of... read more

I recently had the pleasure of speaking with Fasiha Haq, Global Medical Education Advisor at Eli Lilly and Company . This... read more

Introducing PHYGITAL: It’s More than a Marketing Buzzword OK…we admit that it’s a freshly-minted... read more

With a brand-new decade on the horizon, it’s time many healthcare practices, hospitals, health plans, and other organizations... read more

- Recently, I had the opportunity to see Richard Franzi, author of Killing Cats Leads to Rats , speak about his book.... read more

he only constant is change, and that’s never been truer in the world of healthcare marketing. This year brought major... read more