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Content + Strategy + Results
About True North Custom 

True North Custom is an innovative content marketing agency focused on growth and engagement. Our passion is helping healthcare organizations build engagement and affinity, drive revenue growth and optimize marketing technology outcomes. 

True North Custom delivers fully integrated marketing services driven by research and analytics. We partner with 500+ healthcare, finance, nonprofit, and other organizations nationwide to create, distribute, and measure content solutions across multiple platforms. 

Visit our website to learn more and meet members of our team.

What a few of our clients say about working with True North:

"I'm so grateful to the TNC team for helping us manage so many projects at once. I'm amazed by the quality of work and project management they continue to display at every turn!"

Megan Pacella, Vanderbilt University Medical Center

"Every project we have worked on together has been of high quality and the team is amazing to work with. They really understand healthcare and the trends in the market."

Stephanie Wagoner, Washington Health System

"The entire team is dedicated to creating a superior customer experience. We've worked together to create some new ideas for physician outreach, as well as spent time trying to identify how we can optimize current tools. Everyone on the team is responsive when I ask questions or need help with resources. And the answer is always "yes," no matter what the question."

Leigh Atkins, Novant Health

“The customer service at True North has been phenomenal. The most important quality I need from a vendor is the creativity and agility to address and solve both my unique and traditional pain points. They’ve gone above and beyond, starting with the contract review process, continuing with our magazine and website builds, and now with our ongoing products. Their responsiveness is among the best I’ve seen. Definitely 5/5 stars!”

Stacy Covitz, Methodist Health System


“Working with True North and having your team take on our automation workflows has been a huge help. Having worked with a variety of other vendors, I think you guys are different in that you care about my initiatives, you care about my success just as much as I do and you guys are invested from the very beginning.”


Jillian Novak, Baptist Health




“Having an online presence and being front and center has contributed highly to our success. By putting our brand in front of people as a potential solution for what they’re looking for, True North has made and will continue to make a big impact.”


Tim Waggoner, American Health Imaging








Resources

Here are the top 11 advantages of hiring a healthcare digital marketing agency compared to bringing a full-time equivalent... read more

Article
08/03/2021

Search engine optimization (SEO) best practices are always subject to review and change, and healthcare SEO copywriting... read more

Article
06/30/2021

With the growth of voice search and increasingly short attention spans, zero-click searches are here to stay. Here's... read more

Article
11/20/2020

Aligning customer needs with business goals is the crux of content marketing. This approach should apply to all content... read more

Article
11/11/2020

Is your healthcare website user experience (UX) affecting the way patients see your system? Understanding how user... read more

Article
11/09/2020

Email lists aren’t just for appointment reminders anymore. Sending timely, engaging content directly to the inbox... read more

Article
10/27/2020

As Director of Market Strategy at Salesforce, Mathew Sweezey has a front-row seat to the future of marketing. We recently... read more

Article
10/15/2020

The discipline of healthcare marketing continues to progress at a rapid pace. This is perhaps best illustrated by strategic... read more

Article
10/07/2020

The annual State of Healthcare Content Marketing study illuminates the role that content plays in driving engagement... read more

Article
09/22/2020

In this excerpt from our Healthcare Insight podcast , Amanda Todorovich offers her view as senior director of digital... read more

Article
09/21/2020

Delivering reliable content is one of the most important duties of health systems. Community health depends on it. The... read more

Article
09/16/2020

Most of us are aware that consumers are hesitant or afraid to pursue elective care during the pandemic. Quell their... read more

Article
09/09/2020

Before investing time and resources in revamping your digital presence, consider these hospital website best practices... read more

Article
09/03/2020

Whether a consumer is seeking the latest screening guidelines for breast cancer or researching the best physician for... read more

Article
09/01/2020

Social media is the most important—and iterative—tool in a healthcare marketer’s playbook. This is... read more

Article
08/24/2020

As healthcare marketers continue to respond to the pandemic, growth strategies and 2021 planning are increasingly becoming... read more

Article
08/14/2020

Learn how to adapt your COVID-19 communications to market and consumer demand with advice from marketing experts at two... read more

Article
07/29/2020

Join us for a monthly series on social media trends, ideas to address hot topics and other content marketing tips for... read more

Article
07/21/2020

In light of COVID-19 and the rising demand for actionable health information, content marketing is becoming one of the... read more

Article
07/09/2020

Healthcare marketers are facing dual threats due to COVID-19: consumers delaying care and shrinking patient revenue.... read more

Article
07/09/2020

Get more out of your custom healthcare magazine with an integrated content marketing strategy approach. If you already... read more

Article
07/02/2020

The demands on healthcare marketers have never been greater: differentiate the brand in an increasingly competitive market... read more

Article
06/25/2020

In the latest True North guide for healthcare marketing pros, you’ll learn how to evolve your content marketing... read more

Article
06/11/2020

Learn how digital marketing experts at three different types of health systems are shifting social media strategies in... read more

Article
06/09/2020

The way healthcare organizations communicate with non-consumer audiences is critical to brand and revenue performance.... read more

Article
05/14/2020

Consumer trends toward remote work, increased web consumption and dependence on e-commerce are accelerating in response... read more

Article
04/16/2020

The data is clear: During times of crisis, organizations that fine tune their marketing strategies to evolving customer... read more

Article
04/06/2020

With the COVID-19 news cycle being refreshed by the hour, healthcare marketers are rising to the challenge to communicate... read more

Article
03/19/2020

Planning is the critical first step for effective content marketing. Here's a five-step framework we use to map out... read more

Article
02/19/2020

Learn how to avoid these common mistakes marketers make with their online content. We’ve written a lot about  online... read more

Article
02/06/2020

As existing platforms evolve and new channels emerge, elevating your social media strategy is critical to keep your community... read more

Article
01/25/2020

Google has historically been considered a “ digital backyard ” where brands connect with customers; however,... read more

Article
01/02/2020
Reviews

Submitted by a verified client from a health system on Thursday, December 12, 2019


True North Custom managed some content marketing campaigns for peer-to-peer provider content, including a quarterly print and online newsletter, and a couple of annual reports. The content was excellent. They really understand the requirements of the different audiences involved in healthcare and what content to provide for each.
    Overall Rating

  • Content Marketing

This vendor would be at the top of my list

Submitted by a verified client from a provider organization on Wednesday, March 4, 2020


In the early days of digital marketing, I engaged them for our first distribution of a digital annual report. We were struggling with the various pieces involved and if it should be in-house. We ultimately went to True North who came up with some very creative ideas. Not only did we do an annual report, but we produced a whole digital marketing campaign to promote the report. The distribution out to our many stakeholders was not the report itself, but a clickable promotion for the report available for download. It was very unique at its time. The level of creativity and integrated marketing was really impressive and very important to us.
    Overall Rating

  • Content Marketing
  • Creative Services

This vendor would be at the top of my list

Submitted by a verified client from a health system on Friday, April 23, 2021


True North produced content and publications for an organization I worked for previously. Their staff were friendly and open to new ideas and easy to work with.
    Overall Rating

  • Content Marketing
  • Creative Services
  • Print Publications

I would include this vendor on my list
Recent Reviews

4/5
True North Custom managed some content marketing campaigns for peer-to-peer provider conte...read more

5/5
In the early days of digital marketing, I engaged them for our first distribution of a dig...read more

4/5
True North produced content and publications for an organization I worked for previously. ...read more

View All Reviews
Serving:

Academic Medical Systems
Community Hospitals
Health Systems - Large
Health Systems - Small / Medium
Providers
Details

Company Brochure
Employees: 51-200
Min. Project Size: Any
Service Focus

Content Marketing
- 3 Reviews
Print Publications
- 1 Review
Digital Marketing