We drive brand and revenue growth for hospitals through sophisticated digital and content marketing strategies.
From strategy and production to execution and optimization, our partnership focuses on:
What a few of our clients say about working with True North:
"I'm so grateful to the TNC team for helping us manage so many projects at once. I'm amazed by the quality of work and project management they continue to display at every turn!"
Megan Pacella, Vanderbilt University Medical Center
"Every project we have worked on together has been of high quality and the team is amazing to work with. They really understand healthcare and the trends in the market."
Stephanie Wagoner, Washington Health System
"The entire team is dedicated to creating a superior customer experience. We've worked together to create some new ideas for physician outreach, as well as spent time trying to identify how we can optimize current tools. Everyone on the team is responsive when I ask questions or need help with resources. And the answer is always "yes," no matter what the question."
Leigh Atkins, Novant Health
“The customer service at True North has been phenomenal. The most important quality I need from a vendor is the creativity and agility to address and solve both my unique and traditional pain points. They’ve gone above and beyond, starting with the contract review process, continuing with our magazine and website builds, and now with our ongoing products. Their responsiveness is among the best I’ve seen. Definitely 5/5 stars!”
Stacy Covitz, Methodist Health System
“Working with True North and having your team take on our automation workflows has been a huge help. Having worked with a variety of other vendors, I think you guys are different in that you care about my initiatives, you care about my success just as much as I do and you guys are invested from the very beginning.”
Jillian Novak, Baptist Health
“Having an online presence and being front and center has contributed highly to our success. By putting our brand in front of people as a potential solution for what they’re looking for, True North has made and will continue to make a big impact.”
Tim Waggoner, American Health Imaging
Developing a content marketing plan can be a challenging task for marketing teams, especially when it comes to generating... read more
When you hear “content marketing,” you may think about writing a few blogs or being more thoughtful about what... read more
Access care offers patients a strategic entry point to your healthcare facility, whether through an urgent care clinic,... read more
Successful campaign planning requires having the right tools and knowledge to create efficiencies, streamline production... read more
As the key decision-makers in most households, women comprise a popular audience for companies selling everything from... read more
We’ve probably all heard the old marketing adage: It takes about seven impressions for prospects to remember your... read more
Healthcare personas can be effective tools that align marketing initiatives with the target audience—or a tremendous... read more
Two primary responsibilities of every healthcare marketer as they work to achieve organization key performance indicators... read more
WE ASKED 50 healthcare marketers working in hospitals and health systems across the country the following question: ... read more
Our team of writers shared their favorite go-to questions when interviewing physicians and specialists. ... read more
Learn how to plan and implement a modern healthcare marketing strategy that delivers improved financial performance and... read more
Here are the top 11 advantages of hiring a healthcare digital marketing agency compared to bringing a full-time equivalent... read more
Search engine optimization (SEO) best practices are always subject to review and change, and healthcare SEO copywriting... read more
With the growth of voice search and increasingly short attention spans, zero-click searches are here to stay. Here's... read more
Aligning customer needs with business goals is the crux of content marketing. This approach should apply to all content... read more
Is your healthcare website user experience (UX) affecting the way patients see your system? Understanding how user... read more
Email lists aren’t just for appointment reminders anymore. Sending timely, engaging content directly to the inbox... read more
As Director of Market Strategy at Salesforce, Mathew Sweezey has a front-row seat to the future of marketing. We recently... read more
The discipline of healthcare marketing continues to progress at a rapid pace. This is perhaps best illustrated by strategic... read more
The annual State of Healthcare Content Marketing study illuminates the role that content plays in driving engagement... read more
In this excerpt from our Healthcare Insight podcast , Amanda Todorovich offers her view as senior director of digital... read more
Delivering reliable content is one of the most important duties of health systems. Community health depends on it. The... read more
Most of us are aware that consumers are hesitant or afraid to pursue elective care during the pandemic. Quell their... read more
Before investing time and resources in revamping your digital presence, consider these hospital website best practices... read more
Whether a consumer is seeking the latest screening guidelines for breast cancer or researching the best physician for... read more
Social media is the most important—and iterative—tool in a healthcare marketer’s playbook. This is... read more
As healthcare marketers continue to respond to the pandemic, growth strategies and 2021 planning are increasingly becoming... read more
Learn how to adapt your COVID-19 communications to market and consumer demand with advice from marketing experts at two... read more
Join us for a monthly series on social media trends, ideas to address hot topics and other content marketing tips for... read more
In light of COVID-19 and the rising demand for actionable health information, content marketing is becoming one of the... read more
Get more out of your custom healthcare magazine with an integrated content marketing strategy approach. If you already... read more
The demands on healthcare marketers have never been greater: differentiate the brand in an increasingly competitive market... read more
In the latest True North guide for healthcare marketing pros, you’ll learn how to evolve your content marketing... read more
Learn how digital marketing experts at three different types of health systems are shifting social media strategies in... read more
The way healthcare organizations communicate with non-consumer audiences is critical to brand and revenue performance.... read more
Consumer trends toward remote work, increased web consumption and dependence on e-commerce are accelerating in response... read more
The data is clear: During times of crisis, organizations that fine tune their marketing strategies to evolving customer... read more
Google has historically been considered a “ digital backyard ” where brands connect with customers; however,... read more
Submitted by a verified client from a health system on Friday, April 23, 2021
Submitted by a verified client from a provider organization on Wednesday, March 4, 2020
Submitted by a verified client from a health system on Thursday, December 12, 2019
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