Content + Strategy + Results
About True North Custom 

We drive brand and revenue growth for hospitals through sophisticated digital and content marketing strategies.

From strategy and production to execution and optimization, our partnership focuses on:

  • Growth–particularly patient acquisition for key service lines and
  • Brand–elevating brand awareness and perception.

What a few of our clients say about working with True North:

"I'm so grateful to the TNC team for helping us manage so many projects at once. I'm amazed by the quality of work and project management they continue to display at every turn!"

Megan Pacella, Vanderbilt University Medical Center

"Every project we have worked on together has been of high quality and the team is amazing to work with. They really understand healthcare and the trends in the market."

Stephanie Wagoner, Washington Health System

"The entire team is dedicated to creating a superior customer experience. We've worked together to create some new ideas for physician outreach, as well as spent time trying to identify how we can optimize current tools. Everyone on the team is responsive when I ask questions or need help with resources. And the answer is always "yes," no matter what the question."

Leigh Atkins, Novant Health

“The customer service at True North has been phenomenal. The most important quality I need from a vendor is the creativity and agility to address and solve both my unique and traditional pain points. They’ve gone above and beyond, starting with the contract review process, continuing with our magazine and website builds, and now with our ongoing products. Their responsiveness is among the best I’ve seen. Definitely 5/5 stars!”

Stacy Covitz, Methodist Health System

“Working with True North and having your team take on our automation workflows has been a huge help. Having worked with a variety of other vendors, I think you guys are different in that you care about my initiatives, you care about my success just as much as I do and you guys are invested from the very beginning.”

Jillian Novak, Baptist Health

“Having an online presence and being front and center has contributed highly to our success. By putting our brand in front of people as a potential solution for what they’re looking for, True North has made and will continue to make a big impact.”

Tim Waggoner, American Health Imaging


Developing a content marketing plan can be a challenging task for marketing teams, especially when it comes to generating... read more


When you hear “content marketing,” you may think about writing a few blogs or being more thoughtful about what... read more


Access care offers patients a strategic entry point to your healthcare facility, whether through an urgent care clinic,... read more


Successful campaign planning requires having the right tools and knowledge to create efficiencies, streamline production... read more


As the key decision-makers in most households, women comprise a popular audience for companies selling everything from... read more


We’ve probably all heard the old marketing adage: It takes about seven impressions for prospects to remember your... read more


Healthcare personas can be effective tools that align marketing initiatives with the target audience—or a tremendous... read more


Two primary responsibilities of every healthcare marketer as they work to achieve organization key performance indicators... read more


WE ASKED 50  healthcare marketers working in hospitals and health systems across the country the following question: ... read more


Our team of writers shared their favorite go-to questions when interviewing physicians and specialists. ... read more


Learn how to plan and implement a modern healthcare marketing strategy that delivers improved financial performance and... read more


Here are the top 11 advantages of hiring a healthcare digital marketing agency compared to bringing a full-time equivalent... read more


Search engine optimization (SEO) best practices are always subject to review and change, and healthcare SEO copywriting... read more


With the growth of voice search and increasingly short attention spans, zero-click searches are here to stay. Here's... read more


Aligning customer needs with business goals is the crux of content marketing. This approach should apply to all content... read more


Is your healthcare website user experience (UX) affecting the way patients see your system? Understanding how user... read more


Email lists aren’t just for appointment reminders anymore. Sending timely, engaging content directly to the inbox... read more


As Director of Market Strategy at Salesforce, Mathew Sweezey has a front-row seat to the future of marketing. We recently... read more


The discipline of healthcare marketing continues to progress at a rapid pace. This is perhaps best illustrated by strategic... read more


The annual State of Healthcare Content Marketing study illuminates the role that content plays in driving engagement... read more


In this excerpt from our Healthcare Insight podcast , Amanda Todorovich offers her view as senior director of digital... read more


Delivering reliable content is one of the most important duties of health systems. Community health depends on it. The... read more


Most of us are aware that consumers are hesitant or afraid to pursue elective care during the pandemic. Quell their... read more


Before investing time and resources in revamping your digital presence, consider these hospital website best practices... read more


Whether a consumer is seeking the latest screening guidelines for breast cancer or researching the best physician for... read more


Social media is the most important—and iterative—tool in a healthcare marketer’s playbook. This is... read more


As healthcare marketers continue to respond to the pandemic, growth strategies and 2021 planning are increasingly becoming... read more


Learn how to adapt your COVID-19 communications to market and consumer demand with advice from marketing experts at two... read more


Join us for a monthly series on social media trends, ideas to address hot topics and other content marketing tips for... read more


In light of COVID-19 and the rising demand for actionable health information, content marketing is becoming one of the... read more


Get more out of your custom healthcare magazine with an integrated content marketing strategy approach. If you already... read more


The demands on healthcare marketers have never been greater: differentiate the brand in an increasingly competitive market... read more


In the latest True North guide for healthcare marketing pros, you’ll learn how to evolve your content marketing... read more


Learn how digital marketing experts at three different types of health systems are shifting social media strategies in... read more


The way healthcare organizations communicate with non-consumer audiences is critical to brand and revenue performance.... read more


Consumer trends toward remote work, increased web consumption and dependence on e-commerce are accelerating in response... read more


The data is clear: During times of crisis, organizations that fine tune their marketing strategies to evolving customer... read more


Google has historically been considered a “ digital backyard ” where brands connect with customers; however,... read more


Submitted by a verified client from a health system on Friday, April 23, 2021

True North produced content and publications for an organization I worked for previously. Their staff were friendly and open to new ideas and easy to work with.
    Overall Rating

  • Content Marketing
  • Creative Services
  • Print Publications

I would include this vendor on my list

Submitted by a verified client from a provider organization on Wednesday, March 4, 2020

In the early days of digital marketing, I engaged them for our first distribution of a digital annual report. We were struggling with the various pieces involved and if it should be in-house. We ultimately went to True North who came up with some very creative ideas. Not only did we do an annual report, but we produced a whole digital marketing campaign to promote the report. The distribution out to our many stakeholders was not the report itself, but a clickable promotion for the report available for download. It was very unique at its time. The level of creativity and integrated marketing was really impressive and very important to us.
    Overall Rating

  • Content Marketing
  • Creative Services

This vendor would be at the top of my list

Submitted by a verified client from a health system on Thursday, December 12, 2019

True North Custom managed some content marketing campaigns for peer-to-peer provider content, including a quarterly print and online newsletter, and a couple of annual reports. The content was excellent. They really understand the requirements of the different audiences involved in healthcare and what content to provide for each.
    Overall Rating

  • Content Marketing

This vendor would be at the top of my list
Recent Reviews

True North produced content and publications for an organization I worked for previously. more

In the early days of digital marketing, I engaged them for our first distribution of a more

True North Custom managed some content marketing campaigns for peer-to-peer provider more

View All Reviews
Clients & Case Studies

Altru Health System
American Health Imaging
Baptist Health
Beaufort Memorial Hospital
Claxton-Hepburn Medical Center
Cook Children’s Health Care System
Methodist Health
St. Louis Children's
Summa Health
UK HealthCare
University of Maryland Medical System
Vanderbilt University Medical Center

Company Brochure
Employees: 51-200
Min. Project Size: $50k+
100% Focused on Healthcare
100% of True North Custom 's customers are in the healthcare industry
Service Focus

Branding accounts for 10% of their focus
Content Marketing accounts for 10% of their focus
- 3 Reviews
Digital Marketing accounts for 10% of their focus
Digital Strategy accounts for 10% of their focus
Email Marketing accounts for 10% of their focus
Marketing accounts for 10% of their focus
Patient Education accounts for 10% of their focus
Physician Engagement accounts for 10% of their focus
Print Publications accounts for 10% of their focus
- 1 Review
SEO/SEM accounts for 10% of their focus