For today’s healthcare consumer, there is no shortage of online medical content for education and self-diagnosis. With the amount of content that consumers can access, but perhaps not properly interpret, how are health systems helping their patients and communities better use and understand content to help them and guide them to the care they need?
Listen to Ahava Leibtag, President of Aha Media Group, and podcast Host Alan Tam as they discuss what healthcare content marketers need to think about and measure in their content marketing strategy.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
The original version of this page was published at: https://www.healthcarestrategy.com/blog/secrets-of-content-marketing/
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
Hello Healthcare is a new podcast that goes deep on patient engagement, healthcare strategy, and data/AI. In the latest episode, Do Healthcare Marketers Deliver Care?, a panel of marketing ...read more
The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long ...read more
The Forum for Healthcare Strategists recently partnered with Jarrard Phillips Cate & Hancock, a healthcare strategic communications consultancy, to survey marketing and communications ...read more
In today’s world, healthcare organizations rely on digital channels more than ever before. From delivering care to regular communications, patient engagements increasingly occur ...read more