Get credit for every phone conversion and prove your marketing drives revenue with Invoca's AI.
About Invoca

HIPAA-compliant, BAA-supported conversation intelligence

Invoca’s HIPAA-compliant, BAA-supported platform enables you to create personalized patient-first experiences and drive more appointments from every marketing dollar you spend.

While most call tracking and conversation intelligence platforms are HIPAA compliant, some achieve that with some caveats. Namely, they require that you turn off features like phrase spotting, call recording, and AI-powered speech analytics, which enable you to automatically analyze and classify calls.

Invoca’s conversation intelligence platform provides HIPAA, GDPR, and CCPA compliance without the compromises. Invoca can record and transcribe inbound calls in a secure and privacy-friendly way to enable marketers to uncover new sources of customer data and insight. With improved visibility into these important customer interactions, healthcare marketers can drive cost savings from their media spend and deliver improved customer experiences, while ensuring compliance on 100% of their calls.

With Invoca, you don’t have to compromise your marketing optimization due to recent HHS guidance, either. Invoca works with all HIPAA-covered entities to execute a Business Associate Agreement (BAA). This establishes a legally binding relationship that ensures Invoca’s collection of PHI is permissible and will not violate HIPAA, giving back the data you need to power your marketing programs.

Connect Digital Journeys to Conversations

Invoca call tracking captures the caller’s information including marketing channel, ad, keyword search term, website interaction, and other sources that drive each call. Make automated, in-the-moment optimizations to your campaigns to reduce wasted spend and ensure that every last cent of your media budget delivers measurable results for all of your providers and care facilities.

More Efficient Appointment Scheduling

Invoca makes it simple for multi-location healthcare networks, hospitals, and senior care facilities to route calls to the right location every time. Dynamic routing enables you to automatically detect the location, type of care needed, marketing data, and more to route calls to the appropriate agent or the correct location immediately, without the caller needing to use keypress options. Dynamic routing can even use more than one factor, for instance, combining patient interest and their location, to route them to the right provider making for a frictionless experience.

Recover Appointments from Unanswered Calls

Sometimes vital patient calls go unanswered. Invoca allows you to identify and track inbound patient calls that are unanswered, sent to voicemail or result in a hang-up. With this data, you can recapture those conversations and re-engage patients to schedule the appointments they need and create overall more positive experiences.

Scale Better Call Experiences Across Locations

Easily build your own custom voice-activated IVRs to allow inbound callers to select how they should be routed. Healthcare providers with multiple locations can automatically route calls to the best provider and include a different customized caller experience for each location. When patient needs change, you add locations or services, or change hours, you can easily make changes to the IVR yourself.

 Improve Agent Call Handing to Deliver Superior Care

Call compliance is critical in the healthcare industry and spot-checking a few calls creates a liability. With Invoca you can harness the power of AI to automatically analyze 100% of your calls for compliance at each location and quickly identify interactions that need review and agents that need coaching. You can monitor how every provider and location is performing, get alerts when call handling issues occur, and quickly dive into specific calls for review without waiting because call recordings, transcripts, and call scores are available immediately after calls end.


The healthcare industry has experienced a massive amount of change in the last several years. The pandemic created a... read more


Healthcare marketing statistics suggest spending on digital advertising by the healthcare and pharmaceutical industries ... read more


Anyone who has spent a little time in the SEO world knows that organic search is often the most significant driver of web... read more


Between tightening media budgets, dwindling resources, and shrinking teams, marketers are facing an unprecedented uphill... read more


Five years ago, McKinsey Global Institute stated in  a discussion paper on AI use cases that marketing was one of... read more


Artificial intelligence (AI) is revolutionizing marketing. However, AI in marketing is about much more than automating... read more


AI tools for business are some of the most important (and interesting) technologies for supporting modern commerce and... read more


In today's rapidly evolving economic landscape, businesses are grappling with a multitude of marketing challenges.... read more


The death of third-party marketing data is nigh, the walls of the walled gardens of data are getting higher, and ad budgets... read more


Data-driven marketers have their online conversion funnel down to a science. They know exactly how many clicks their paid... read more


You’ve no doubt been flooded with articles about the  potential 2023 recession . Leading analysts and economists... read more


Today’s marketers have more data about their consumers at their fingertips than ever before. Marketers who use these... read more


Are you facing the prospect of a significant squeeze on your marketing budget in the year ahead? You’re not alone.... read more


Economists are predicting  a recession in 2023 and marketers know all too well what this means: their budgets will... read more


January 8th is National Career Coaching Day! Maybe you just learned this national day exists (like me!) — or maybe... read more


Understanding what consumers want and need — ideally, before they even do — is an ongoing imperative for marketers.... read more


When the ball drops on New Year’s Eve, you probably won’t be thinking about snooze-worthy stuff like popping... read more


COVID-19 has caused radical shifts in the way patients engage with healthcare providers. To thrive in 2023, healthcare... read more


The third-party tracking cookie has been crumbling since 2018 and it’s usefulness for audience tracking has waned... read more


Making the Case for Measuring Brand Awareness In today’s digitally connected world, brand awareness driven by... read more


First-party data is your most important advantage in today’s highly regulated marketing environment, and customer... read more


There are no reviews for Invoca.

Be the first to leave a review



Employees: 201-500
Min. Project Size: Any
45% Focused on Healthcare
45% of Invoca's customers are in the healthcare industry
Service Focus

AI/Chatbot accounts for 20% of their focus
Analytics accounts for 30% of their focus
Digital Strategy accounts for 20% of their focus
Marketing accounts for 30% of their focus