Invoca for Healthcare enables healthcare providers to capture detailed analytics on a new patient’s full journey. This includes the marketing campaign that drove initial interest, the specific webpages the patient viewed, and the scheduling conversation the patient had with the provider’s staff. With off-the-shelf healthcare-specific AI algorithms, providers can automatically detect conversational topics and outcomes to new appointments and new patients and integrate them in real-time with the provider’s CRM, analytics, media and digital experience platforms.