Editor's Note: This article is the first in a three-part series looking at how healthcare marketers can strategically...
Posted By WebMD Ignite on 03/12/2024
Healthcare marketing statistics suggest spending on digital advertising by the healthcare and pharmaceutical industries will...
Posted By Invoca on 02/27/2024
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Douwe Bergsma, Chief Marketing...
Posted By OHO Interactive on 11/09/2023
Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why...
Posted By Strategic Communications on 09/28/2023
Between tightening media budgets, dwindling resources, and shrinking teams, marketers are facing an unprecedented uphill...
Posted By Invoca on 09/18/2023
Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers...
Posted By Strategic Communications on 08/24/2023
10 CMS Must-Haves for Your Healthcare OrganizationIn recent years, there’s been a growing urge to bring healthcare...
Posted By Geonetric on 08/11/2023
Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a...
Posted By Strategic Communications on 08/07/2023
Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World