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The Forum for Healthcare Strategists was established in 1996 by a distinguished group of senior healthcare strategists seeking an opportunity to collectively and critically examine strategies for the delivery and financing of healthcare. The Forum is a network of communication and professional development, with the ultimate purpose of inspiring new, creative, and more effective healthcare for individuals, organizations, and communities.
Members of the Forum for Healthcare Strategists benefit from a variety of opportunities to share and explore innovative strategies for advancing the practices of marketing, communications, business development, physician relations, physician services, and sales in healthcare, as well as to examine and advance new and emerging healthcare delivery models.
Ready to unlock the power of digital marketing for your healthcare organization? Tune in to this conversation with ... read more
Imagine understanding your patients’ needs better than ever, crafting personalized experiences that resonate, and... read more
As value-based care transitions to the forefront of health systems, a focus on population health goals and measures will... read more
For today’s healthcare consumer, there is no shortage of online medical content for education and self-diagnosis.... read more
A marketer’s role is constantly evolving and adapting to the needs and expectations of the audiences served. Nowhere... read more
Negotiations between hospitals and unions have always been complicated. Today, they are regularly becoming longer in duration,... read more
Healthcare consumers are driven by convenience, access, cost, relationships, and flexibility. Quite the demand and even... read more
In today’s world, healthcare organizations rely on digital channels more than ever before. From delivering care to... read more
The business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever.... read more
Disconnected digital experiences are a thing of the past. AI technologies like machine learning, natural language processing,... read more
It’s not a decision to do either customer retention or customer acquisition. Instead, it’s a shift in focus... read more
There’s no turning back on the acceleration of consumerism. Healthcare leaders are evolving their strategy to think... read more
Many healthcare systems changed the dynamic of their sports partnerships during the pandemic by engaging their home teams... read more
Many healthcare organizations have the data and technology they need to get people engaged in their own care. The hard... read more
It’s clear that consumer experiences are key to attracting and retaining loyal patients. It’s also clear that... read more
There’s been a long debate in healthcare marketing on whether to focus more on branding or data-driven plans. Jared... read more
We’ve all been there. The victim of poor usability. Digital interactions are more prevalent than ever. And consumers... read more
The focus on customer experience in healthcare has catapulted to the forefront of strategic leadership plans. To compete... read more
Artificial Intelligence (AI) has evolved to be more than just a technology. It’s a strategy. When AI is combined... read more
Among many other insights you’ll glean from Johns Hopkins Medicine Senior Vice President and Chief Marketing &... read more
Hello Healthcare is a new podcast that goes deep on patient engagement, healthcare strategy, and data/AI. In the latest... read more
The Forum for Healthcare Strategists recently partnered with Jarrard Phillips Cate & Hancock , a healthcare strategic... read more
It’s fair to say that the experience of living through a pandemic has forever changed consumer behavior, especially... read more
Quality improvement is the lifeblood of the healthcare industry. To be sure, successful efforts depend on consistent... read more
When sports leagues were coming back online last July, Bendigo shared predictions on make-good media value and where... read more
The Forum for Healthcare Strategists partnered with True North Custom to develop this year’s State of Healthcare... read more
Your hospital or health system’s web analytics tell a story. It’s a story about how healthcare consumers... read more
A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations trying... read more
Among the many new norms for marketers, the “ home as headquarters ” trend that applies to work, home school,... read more
The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors,... read more
The idea of returning to pre-COVID conditions is becoming less plausible by the day. Nearly every business model has had... read more
The statistics are overwhelming—in 2018 alone, over 1.7 million cases of cancer were diagnosed in the U.S . And... read more
There is an age-old marketing saying that goes “I know that 50 percent of my advertising is working, I just don’t... read more
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