We've worked with SPM for almost 10 years, and it's been a good relationship from the start. Before they came in, our marketing efforts were far too tactical and reactionary. One of the most important things SPM did was move us to an always-on strategy. One of their critical strengths is their deep experience with the healthcare vertical, especially the various needs of the healthcare consumer. From awareness through to point of decision, they understand our audience.
Marketing Strategy - SPM provides deep expertise in the healthcare consumer and they don't take any shortcuts. They regularly interview our key executive stakeholders to inform our brand direction and then synthesize findings into an overall strategy. Then move forward from there.
They bring an excellent ability to talk to and manage clinical and administrative leadership. It's so valuable to have a partner who knows how to navigate strong opinions and sometimes differing points of view. From the boardroom to clinical leadership, their ability to understand the healthcare landscape internally is key.
We use SPM for all strategic planning, campaign development, and traditional media planning/buying. In addition, they collaborate with our internal teams and other agency partners to bring integrated ideas and recommendations forward.
SPM gets our highest recommendation.
Submitted by a verified client from a health system on Thursday, May 6, 2021
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Healthwise is a great partner - their staff are friendly and responsive.
Submitted by a verified client from a health system on Tuesday, April 27, 2021
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I've worked with this group (although not in a healthcare setting). They were great at helping to design our site but the development end left a lot to be desired. It was also difficult to reach them before 10 am Central time, as they were on the West Coast.
Submitted by a verified client from a health system on Friday, April 23, 2021
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True North produced content and publications for an organization I worked for previously. Their staff were friendly and open to new ideas and easy to work with.
Submitted by a verified client from a health system on Friday, April 23, 2021
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Slalom is a Salesforce implementation shop and really dynamic. They hire from former McKinsey, Deloitte, and other big-name consultancies, finding consultants who no longer want to travel every day, or put in constant 100-hour weeks. They kind of feel like Accenture, just how they carry themselves, they've got their own dynamic, not so stuck up like Deloitte or McKinsey. We love them at our healthcare system.
Submitted by a verified client from a health system on Tuesday, April 20, 2021
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AVIA Innovation are middlemen, representing digital health startups and marketing firms. Kind of like an advisory firm, we come to them with a problem, and they connect us with the right resources from their network. A good resource for any healthcare digital team.
Submitted by a verified client from a health system on Tuesday, April 20, 2021
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We’re neutral on Sitecore. The software is an industry leader, but what really matters is your development partner. Once the sale is done, Sitecore is out of the picture, and your development team will handle everything. Keep that in mind.
Submitted by a verified client from a health system on Tuesday, April 20, 2021
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We use Experity (formerly Clockwise.md) for our urgent care centers and are pleased with the results. Simple to set up, just a few days of tweaking settings and it was integrated. We’ve also used them for online scheduling. Recommended.
Submitted by a verified client from a health system on Tuesday, April 20, 2021
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We're doing a Salesforce CRM implementation in our contact center. So far they've been pretty good, but our biggest complaint is that they're too sales aggressive. They jump at any opportunity to upsell other services. If you can handle pushy sales folks, then they could be a good choice.
Submitted by a verified client from a health system on Tuesday, April 20, 2021
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We used NRCHealth for patient reviews and transparency. We do a deep dive into vendor selection, and this one is top-notch for service and technology. Also, transparency administration by marketing is a breeze due to the simple system they have set up. The SEO benefits for physicians are tremendous.
Submitted by a verified client on Monday, April 12, 2021
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One of the first in the industry to offer this service with services that are now standard by other vendors. Our sales rep stretched the truth to put it mildly, so that was not welcome. Their pricing is by location, so our organization grew to the point that the service was overpriced for what we needed and we now use another vendor.
Submitted by a verified client on Monday, April 12, 2021
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Kept making technology promises to our academic medical center regarding the transparency solution but didn't deliver. We ended up moving our patient experience surveys to have the best technology solution for ratings. And they lawyered up when we were at the end of our contract, so strongarm tactics ensured they lost a client. Would not recommend.
Submitted by a verified client on Sunday, April 11, 2021
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First-rate conference with many learning opportunities. Just the right size to allow interaction with many other healthcare marketers without being so large that you get lost in the crowd. Highly recommended for professional development.
Submitted by a verified client on Sunday, April 11, 2021
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Mytonomy has visionary leaders who understand the importance of patient education and engagement as part of a digital front door strategy. They offer a deep library of microlearning videos that have been vetted by leading health organizations, with data supporting how their content improves health outcomes and reduces costs for providers. Mytonomy has its own video production studio with very experienced professionals -- production value is very high for both live action and animated content. Their patient-facing UI/UX is very intuitive -- when they call their service "Netflix for healthcare" that's spot on -- and encourages binge watching. Mytonomy's seamless integration with Epic makes it very easy for providers to assign content, and easy for patients to access video education via MyChart. They make great use of email and text messaging to keep patients engaged once they have activated Mytonomy-powered services. One thing to be aware of as you consider Mytonomy is that their product roadmap is very aggressive, and they push new features and functionality that may not necessarily be a good fit for every health organization. It is important to know your needs as be very direct with Mytonomy regarding expectations and project scope, because they will definitely push you to do more.
Submitted by a verified client on Wednesday, April 7, 2021
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I've worked with WriterGirl for 3+ years on several healthcare-related web content development projects and their whole team has been wonderful. They consistently produce high-quality, engaging, and relevant content that ranks high on Google SERP when searching for keywords related to adult medicine specialties. I'd highly recommend working with WriterGirl if you're seeking an experienced and approachable content strategy and writing firm, that's also woman-owned.
Submitted by a verified client on Monday, April 5, 2021
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Drupal is an excellent choice for hospitals and health systems. It's open source, so it's free. There are a lot of plug-ins already available and PHP developers are widely available. It's a powerful CMS and open source systems are being adopted more each year.
Submitted by a verified client on Friday, April 2, 2021
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