You’ve got something to say. You need someone to hear it — and understand it. That’s where Cobalt comes in. We work at the intersection of science and strategy, helping healthcare, medical, technology and scientific companies engage their internal and external audiences more effectively. We are experts at communicating complex information within complex organizations, and we always apply our collective imaginations to elevate your materials — and your messages — to a new level.
Your brand is not something an agency gives you. Nor is it something you buy. Your brand is defined by the relationship you have with your customers, and it’s shaped by the messages you send and the response those messages elicit. An agency can, however, help you clarify — and harmonize — your messages across all channels and across all senses (visual, tactile, auditory) to ensure your audiences clearly differentiate you from your competition. Cobalt Communications offers a full suite of brand strategy services, from naming and positioning to identity design and development.
Strategic communication refers to efforts used by organizations to advance their organizational mission. It takes a multidisciplinary approach to do this effectively, and Cobalt brings together a diverse team of writers, designers and strategists to help our clients successfully communicate to key internal and external stakeholders.
Today, a marketing strategy must incorporate the full range of available digital media: the web, email, internet applications and mobile applications. Cobalt will work with you to develop a comprehensive digital strategy that will unify and align your communications across all channels and, as a result, elevate your brand in the consciousness of your audience.
A typical business meeting is an exercise in futility — little gets done and time is wasted. This can’t happen in a strategic meeting, which, when organized and conducted thoughtfully, can serve as an excellent vehicle to connect vision to action, facilitate discussion, and lead to a comprehensive plan to achieve company goals. Strategic meetings can take many forms, but they have common elements: a clear objective that needs to be accomplished at the conclusion of the event and participants who are critical to meeting that objective. This could be making a decision, developing a plan, determining an implementation schedule, or identifying risks. Count on Cobalt to help you design, manage and deliver strategic meetings of any size and format.
Science-focused. Strategic-minded. We partner with global companies that employ thousands of people, as well as smaller businesses with just a few associates. Either way, we work best with organizations that appreciate the value of strategic communications.
Marketing demands are growing and changing, especially for companies in rapidly evolving life science industries. One... read more
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The concept of thought leadership marketing isn’t exactly new — in fact, the phrase was first coined back... read more
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Most patients who receive vaccinations, joint replacements, pacemakers, and countless other interventions that involve... read more
Emails. Love them or hate them, they’re everywhere. That’s because email marketing is a proven way for... read more
Whether you use slide shows to support your sales pitches, make presentations at industry events, or lead quarterly business... read more
This blog post is the third in a series about using storytelling to promote your science-focused business. Refer to ... read more
This blog post is the second in a series about using storytelling in marketing your science-focused business. Refer to... read more
Color, with many other big and small design decisions, can attract and influence potential customers every time they... read more
Love it or hate it, social media is here to stay, and not just for individual use. Social media is an important tool... read more
When you see a product from a big-name brand like Apple, Nike, or Coca Cola, it’s usually easy to tell which brand... read more
Most businesses appreciate the value of frequent blog posts for engaging potential customers, building brand awareness... read more
Growing your business is a fundamental goal of nearly every organization. For companies in the science and technology... read more
It’s not easy to tell a brand’s story well. Any time you’ve ever looked at a company’s website,... read more
Think of a company in which staff seem to enjoy coming to work and are proud of what they do. They understand what the... read more
Imagine that you are tasked with defining a new brand. You’d probably tend to start by selecting colors and fonts,... read more
Spoiler alert: The topic of this blog post is PowerPoint (or Keynote or Google Slides or any other presentation... read more
As a marketer, you already know about the importance of understanding your customers and building relationships with them... read more
Most everyone wants a sense of belonging and purpose at work. But even before the COVID-19 pandemic, workplace isolation... read more
Scientists routinely communicate with each other via scientific journals, lectures, lab reports, papers and poster presentations.... read more
With cases of coronavirus continuing to rise as states begin reopening their economies and many of us surface from our... read more
Being chained to your workspace and scarfing down a #saddesklunch is not only unhealthy, it’s downright... read more
We all need a little distraction from the state of the world right now. Cobalt rounded up our best escapist recommendations... read more
(Hint: It’s about People — and Always Has Been) In these uncertain times, one thing remains certain:... read more
In order to help to contain the spread of COVID-19, many workers across the world (including all of us here at Cobalt)... read more
Long gone are the days when marketing focused on a few key channels like print, radio and TV advertisements. With the internet,... read more
Along with a brand’s name and logo, its slogan rounds out the trifecta of brand identity. Like a... read more
Submitted by Quintin Cliett at Pennsylvania Assistive Technology Foundation
PATF is delighted to provide this review. Cobalt’s commitment to enhancing our resource materials for people in the disability community is truly inspiring. They have gone out of their way many times over the years to meet our production needs, in both message and design. Our publications are critical for the people we serve, and we can always depend on Cobalt to create innovative content that is clear, inclusive, and human-focused. We can’t thank the company enough for its responsiveness, professionalism, and knowledge of branding. We hope to have Cobalt produce more exceptional PATF projects in the future.
Submitted by Virginia Gatch at W.L. Gore & Associates
I've been impressed with Cobalt's ability to take complex problems and break them down to easy to understand concepts. And they really excel doing it in an engaging way. Their creative output is always thoughtful and compelling. A great partner!
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