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The Art + Science of Understanding
About Cobalt Communications

The Art + Science of Understanding

You’ve got something to say. You need someone to hear it — and understand it. That’s where Cobalt comes in. We work at the intersection of science and strategy, helping healthcare, medical, technology and scientific companies engage their internal and external audiences more effectively. We are experts at communicating complex information within complex organizations, and we always apply our collective imaginations to elevate your materials — and your messages — to a new level. Explore how we’ve done this for some of our clients by clicking on any image below to access our portfolio of work.

Brand Strategy

Your brand is not something an agency gives you. Nor is it something you buy. Your brand is defined by the relationship you have with your customers, and it’s shaped by the messages you send and the response those messages elicit. An agency can, however, help you clarify — and harmonize — your messages across all channels and across all senses (visual, tactile, auditory) to ensure your audiences clearly differentiate you from your competition. Cobalt Communications offers a full suite of brand strategy services, from naming and positioning to identity design and development.

Strategic Communications

Strategic communication refers to efforts used by organizations to advance their organizational mission. It takes a multidisciplinary approach to do this effectively, and Cobalt brings together a diverse team of writers, designers and strategists to help our clients successfully communicate to key internal and external stakeholders.

Digital Strategy

Today, a marketing strategy must incorporate the full range of available digital media: the web, email, internet applications and mobile applications. Cobalt will work with you to develop a comprehensive digital strategy that will unify and align your communications across all channels and, as a result, elevate your brand in the consciousness of your audience.

Strategic Meetings

A typical business meeting is an exercise in futility — little gets done and time is wasted. This can’t happen in a strategic meeting, which, when organized and conducted thoughtfully, can serve as an excellent vehicle to connect vision to action, facilitate discussion, and lead to a comprehensive plan to achieve company goals. Strategic meetings can take many forms, but they have common elements: a clear objective that needs to be accomplished at the conclusion of the event and participants who are critical to meeting that objective. This could be making a decision, developing a plan, determining an implementation schedule, or identifying risks. Count on Cobalt to help you design, manage and deliver strategic meetings of any size and format.

Science-focused. Strategic-minded. We partner with global companies that employ thousands of people, as well as smaller businesses with just a few associates. Either way, we work best with organizations that appreciate the value of strategic communications.

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Resources

Imagine that you are tasked with defining a new brand. You’d probably tend to start by selecting colors and fonts,... read more

Article
06/14/2021

Spoiler alert:  The topic of this blog post is PowerPoint (or Keynote or Google Slides or any other presentation... read more

Article
05/24/2021

As a marketer, you already know about the importance of understanding your customers and building relationships with them... read more

Article
03/04/2021

Most everyone wants a sense of belonging and purpose at work. But even before the COVID-19 pandemic, workplace isolation... read more

Article
01/25/2021

Scientists routinely communicate with each other via scientific journals, lectures, lab reports, papers and poster presentations.... read more

Article
10/20/2020

With cases of coronavirus continuing to rise as states begin reopening their economies and many of us surface from our... read more

Article
08/27/2020

Being chained to your workspace and scarfing down a   #saddesklunch   is not only unhealthy, it’s downright... read more

Article
06/22/2020

We all need a little distraction from the state of the world right now. Cobalt rounded up our best escapist recommendations... read more

Article
04/30/2020

(Hint: It’s about People — and Always Has Been) In these uncertain times, one thing remains certain:... read more

Article
04/30/2020

In order to help to contain the spread of COVID-19, many workers across the world (including all of us here at Cobalt)... read more

Article
04/15/2020

Long gone are the days when marketing focused on a few key channels like print, radio and TV advertisements. With the internet,... read more

Article
01/24/2020

Along with a brand’s name and logo, its slogan rounds out the trifecta of brand identity.    Like a... read more

Article
12/17/2019
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Clients & Case Studies

AstraZeneca
Concordia Pharmaceuticals
MedImmune
Mount Sinai
Nestlé Health Science
Precision Medical Products
QPS Holdings, LLC
Sartorius
W. L Gore & Associates, Inc.
West Pharmaceutical Services
Serving:

Payors
Pharma
Providers
Details

Employees: 1-10
Min. Project Size: Any
Service Focus

Branding
Digital Strategy
Communications
Content Marketing
Creative Services
Design
Employee Engagement
Strategic Planning