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Our mission is to create health and healthcare information for the enrichment of people's lives.
About Coffey Communications

Coffey Communications is a leading, full-service healthcare marketing firm with deep industry expertise. We help hospitals, health systems and health insurance companies grow their brands, their reach and their impact. 


Since 1983, we've been developing strategies, producing content and delivering creative services that inspire action.


We're innovators, constantly scanning the future healthcare landscape to give our clients the right solutions to meet their marketing goals.


Throughout the history of the company, we've been guided by one mission: To communicate health and healthcare information for the enrichment of people's lives.


The Coffey team is known for expertise, timeliness and integrity. We offer complete support, appropriate for seasoned professionals and marketing novices alike. We look forward to connecting with you!


Resources

By now we all know that social media offers us an amazing platform from which we can broadcast  compelling healthcare... read more

Article
10/20/2021

You work hard to provide compelling content to engage your healthcare consumers. But that’s not enough. Great content... read more

Article
10/11/2021

“If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.”... read more

Article
10/04/2021

It’s time to start thinking about your annual report. Ugh, I know. But what has been a compilation of a lot of text... read more

Article
09/27/2021

The Business Profile that pops up on the right-hand side of your browser in Google's search results can send clients... read more

Article
09/20/2021

With COVID-19 being the defining event of 2020, healthcare organizations are left trying to predict a future that still... read more

Article
09/15/2021

Healthcare marketers know that a positive patient experience is the most powerful way to increase loyalty and influence... read more

Article
09/07/2021

If the past year has taught us anything, it’s that we have to adapt. To remain productive, we’ve had to change... read more

Article
08/30/2021

Finding a healthcare provider is not always easy, but for the community represented by the LGBTQ+ acronym (generally defined... read more

Article
08/23/2021

Keywords are a vital part of your healthcare SEO tool kit. The terms you use in your digital marketing plan help you understand... read more

Article
08/16/2021

Many healthcare organizations rely on the generosity of donors to buy new equipment, expand research and education programs... read more

Article
08/09/2021

Member engagement and chronic disease management are both key components in the shift toward value-based care, improving... read more

Article
08/06/2021

Consumers spend more time than ever getting information, consuming content and making purchasing decisions online. For... read more

Article
07/28/2021

When healthcare marketers make decisions in a silo, they’re often left wondering why their strategy fell short. When... read more

Article
07/21/2021

Like many conferences in the past year, MozCon, held July 12–14, was virtual. This year's conference provided... read more

Article
07/19/2021

Creating a quality magazine can help you  stand out in your community and lead consumers to choose your organization... read more

Article
07/14/2021

A request for proposal (RFP) should set the framework for the specific information you need to help you  select a... read more

Article
07/12/2021

When people were asked to stay home during the early stages of the pandemic, many healthcare organizations had to drastically... read more

Article
07/08/2021

Staying ahead of your competitor is not a one-time occurrence. Marketing strategies change rapidly, and as new trends and... read more

Article
07/06/2021

How can you tell if your healthcare newsletter is really working? At one time, this was a hard question to answer. Metrics... read more

Article
06/29/2021

Now that we’re getting back to business after the pandemic, healthcare marketing content needs to be inclusive and... read more

Article
06/24/2021

Social media has changed marketing and communications across industries—and healthcare is no exception. Social can... read more

Article
06/21/2021

Showing your commitment to diversity and inclusion is critical. And right now, your ability to communicate this to your... read more

Article
06/16/2021

The internet is magic—unless you pay attention to the person behind the curtain. Behind-the-scenes tools can make... read more

Article
06/14/2021

The headline is the single most important element of a digital story. If it's not good, the rest of the content won't... read more

Article
06/11/2021

In a competition-driven healthcare market, your website must be a valued resource for your healthcare consumer, who has... read more

Article
06/08/2021

Let's face it, word-of-mouth has caught up with the digital revolution. Yesterday's "ask your neighbor"... read more

Article
06/01/2021

Instead of juggling vaccine waiting lists , you’re facing a new problem: How do you let your community know that... read more

Article
05/27/2021

Simply put, Quick Response (QR) codes connect people to information.   The two-dimensional barcode was developed... read more

Article
05/24/2021

We get a lot of questions about average bounce rates. Is a high bounce rate bad? Can it ever be too low? As with most aspects... read more

Article
05/21/2021

When it comes to your publication, looking fresh and modern is a must. You want a contemporary look that matches your state-of-the-art... read more

Article
05/21/2021

There’s no doubt that marketing has earned its place in the boardroom. But if you’re a healthcare marketer,... read more

Article
05/19/2021

Redesigning a website is an exciting time. It’s an opportunity for a fresh look and more effective messaging. Many... read more

Article
05/17/2021

For healthcare marketers, print remains a useful tool for reaching your target audience—especially when it's... read more

Article
05/14/2021

The abrupt shifts brought about by the pandemic only amplified what marketers have long known: Consumer preferences and... read more

Article
05/13/2021

You need a new website for your healthcare organization, and you’ve been asked to write a request for proposal (RFP).... read more

Article
05/10/2021

Stand out from the crowd with print In a world where the digital space is crowded, print can help you stand out. But... read more

Article
05/07/2021

3 things healthcare marketers need to make data-driven decisions We all want to make good decisions. But when it comes... read more

Article
04/23/2021

Healthcare agency partners offer specialist expertise and industry know-how. But when is the right time to outsource... read more

Article
04/21/2021

Connection is the name of the game in health plan marketing  If you market health plans, engaging your members... read more

Article
04/20/2021

Ever wish you could take a crystal ball to the website redesign process to head off potential problems before they happen?... read more

Article
04/16/2021

How do you create compelling healthcare content that reaches and resonates with your readers? It’s always been an... read more

Article
04/12/2021

Now that spring is here, flowers are beginning to bloom. That inspires us. So does compelling healthcare content. And we’re... read more

Article
04/06/2021

When marketing and foundation teams join forces, donors respond   No matter the size of your hospital or health... read more

Article
04/02/2021

Healthcare marketing agencies should be your partners, not your vendor. Here are some signs that you’re being upsold... read more

Article
04/01/2021

As a healthcare marketer, you’ve got messages to share. It’s part of your job, of course.   So you sit... read more

Article
03/31/2021

As you know, the Health Insurance Portability and Accountability Act (HIPAA) protects your patients. In particular, the... read more

Article
03/30/2021

Google Analytics has long been a go-to for marketers seeking the biggest returns on their investments. And the new Google... read more

Article
03/29/2021

An outdated website is like a hairstyle or outfit that’s hung around for a little too long. It might seem perfectly... read more

Article
03/24/2021

As a healthcare marketer, chances are it's part of your job to help pair your providers with potential patients. You... read more

Article
03/23/2021

Older adults are a valuable audience for any healthcare provider. Reaching this key demographic can be challenging. But... read more

Article
03/22/2021

When it comes to creating healthcare content that inspires action, there's never a single or simple formula. And that’s... read more

Article
03/19/2021

In some ways, the internet is still the Wild, Wild West. You can’t always trust everything there. But you need your... read more

Article
03/18/2021

People love reading true stories—especially ones with a happy ending, which is why patient stories can make some... read more

Article
03/17/2021

Although it may seem a little old-fashioned, direct mail can still play a vital role in integrated healthcare communications.... read more

Article
03/16/2021

The last year has taught us so much about relationships. It turns out that even when we’re forced to keep our distance,... read more

Article
03/16/2021

As we hit the one-year anniversary of COVID-19 changing life as we knew it, we might struggle to look past the downsides.... read more

Article
03/15/2021

The Star Rating system ranks how well healthcare providers manage Medicare Advantage, Medicare Cost and Medicare Prescription... read more

Article
03/12/2021

Has your hospital recently hired a new cardiologist? Do you have a new surgery or a growing service line your CEO wants... read more

Article
03/10/2021

Today’s healthcare providers face an ever-shifting landscape. COVID-19 has accelerated the adoption of technology... read more

Article
03/08/2021

Graphic design trends are always evolving. That's part of what makes working on creative projects so invigorating.... read more

Article
02/26/2021

New healthcare technologies have played a major role in managing patients’ health since the beginning of the COVID-19... read more

Article
02/24/2021

As a health plan or hospital marketer, your content has the power to inspire action. That's never truer than when it... read more

Article
02/23/2021

Healthcare is the center of attention right now. Unfortunately, hackers are taking notice too. The healthcare industry... read more

Article
02/22/2021

When evaluating a brand’s trustworthiness, healthcare consumers pay attention to details. That’s why you should... read more

Article
02/19/2021

COVID-19 has officially pushed us into the telehealth age—whether we’re ready or not. Hospital systems... read more

Article
02/18/2021

You know that keywords play an important role in driving traffic to your healthcare organization’s website. But they... read more

Article
02/18/2021

The safety of people’s information and their privacy are top concerns in any industry. But in healthcare, that safety... read more

Article
02/12/2021

Healthcare delivery has changed significantly since COVID-19. Here are five things to consider as you revamp your marketing... read more

Article
02/09/2021

COVID-19 may keep your hands full, but marketing goals don’t have to suffer. During the pandemic, you... read more

Article
02/03/2021

Coffey's calendar module enables a user to create and manage a repeating event in a single entry. Busy... read more

Article
01/27/2021

Hospital websites should be designed and written with the people who use them in mind. That includes patients and their... read more

Article
08/05/2020
Reviews

Submitted by Jessica King at SoutheastHEALTH on Thursday, September 16, 2021


Coffey Communications has been great to work with. They made the transition from our previous web vendor to them extremely easy. They are quick and efficient and able to accommodate all requests we have. I love that I can chat with tech support as I'm working within in the CMS and get questions answered immediately. Everyone Coffey staff member we have come in contact with has been very professional, but also very friendly. I love working with them!

    Overall Rating

  • CMS Software and Selection
  • Content Marketing
  • Licensed Health Content
  • Print Publications
  • Web Development

This vendor would be at the top of my list

Submitted by a verified client on Friday, August 14, 2020


We partnered with Coffey Communications on both the content creation for our website, as well as the redesign of the site itself at the launch of a new health system brand. Coffey did a great job for us, and continues to provide key advice and assistance on daily and weekly projects. As a team they are responsive, proactive and collaborative, working closely with us on projects ranging from content optimization, reporting on how our site is performing in search specific to services and locations, and adding landing pages and sub-sites as requested. We are pleased with our ability to make changes in the CMS on our own, but also rely on the Coffey team to turn around edits and changes quickly, which they do. We can count on them to support our marketing team as we report on the website’s success internally, too. I highly recommend working with Coffey Communications.
    Overall Rating

  • CMS Software and Selection
  • Content Marketing
  • Licensed Health Content
  • Print Publications
  • Web Development

This vendor would be at the top of my list

Submitted by Dana McCoy at CGH Medical Center on Friday, August 7, 2020


Coffey Communications has been our partner for over 5 years now. We have a great working relationship with them, and they are always available, knowledgeable and helpful. They have assisted us in bringing our website to the next level, and we would highly recommend them!
    Overall Rating

  • CMS Software and Selection
  • Content Marketing
  • Licensed Health Content
  • Print Publications
  • Web Development

This vendor would be at the top of my list

Submitted by a verified client from a community hospital on Friday, August 7, 2020


We have come to depend on their professionalism, responsiveness and commitment to producing excellent web/communication products and services. Of particular note is their expansive library of licensed web content through its health library. I continue to be impressed with the entire Coffey team and their commitment to the success of their clients.
    Overall Rating

  • Content Marketing
  • Licensed Health Content
  • Print Publications
  • Web Development

This vendor would be at the top of my list

Submitted by Mardi Ford at Grande Ronde Hospital and Clinics on Thursday, August 6, 2020


I have worked with Coffey Communications for more than 12 years. As our efforts have grown and changed over the years, Coffey has been there with the innovative tools and customer support we needed to grow. Their implementation of Umbraco's Site Assist was a big game changer for us, allowing GRH the freedom and flexibility we wanted, with the support we needed. Some of the members of the team may have changed over the years, but the care and confidence they provide never waivers. During the challenges of COVID-19, Sherilee Coffey in particular was attentive to our challenges and worked through some hard decision with us. Flexible and adaptable to meet OUR needs, Coffey Communications is an integral part of our print and digital team. As a very small shop, we count on them. And they are always up to the task.
    Overall Rating

  • CMS Software and Selection
  • Content Marketing
  • Licensed Health Content
  • Print Publications
  • Web Development

This vendor would be at the top of my list

Submitted by a verified client from a community hospital on Wednesday, August 5, 2020


Sherliee and the team at Coffey Communications have been nothing short of stellar. I chose Coffey for a complete website redesign and launch (it was a big job). They exceeded my expectations throughout the process. We had a couple of bumps in the road but Sherilee and her team were so incredibly organized and attentive in making everything great, I never worried the site wouldn't be as I and my leadership team wanted it. We launched in January 2020 and there has been no reduction in customer service. I highly recommend this company for a website launch and/or total overhaul.
    Overall Rating

  • Web Development

This vendor would be at the top of my list

Submitted by a verified client from a community hospital on Wednesday, August 5, 2020


Coffey Communications was our vendor of choice to redesign our website in 2018, and they exceeded our expectations in getting the site built with a short deadline for go-live. Their content management system is intuitive to use and built specifically for the healthcare industry, and we’re able to make most of the changes needed on a daily basis within our team. The support staff is very responsive in answering questions, advising and making additional, more complex, website changes, too. One item that was really important to us in the redesign process was having the ability to add mini-sites for physicians and clinics, and Coffey developed an easy-to-use custom template that we can build out and deploy with little assistance from them. We really enjoy working with Coffey and recommend them for your website needs.
    Overall Rating

  • CMS Software and Selection
  • Content Marketing
  • Licensed Health Content
  • Web Development

This vendor would be at the top of my list

Submitted by a verified client from a community hospital on Wednesday, August 5, 2020


I'm happy to endorse Coffey Communications as a web development company. I've actually had the pleasure to work with Coffey with two different hospital systems. Both times the team at Coffey has made the experience positive, seamless and exceptionally well coordinated. Despite the size and complicated process of combining multi websites into one site (and despite Covid and working from home for many of our experts), this project was completed on-time and on-budget! The web developers, content writers and project coordinator we fantastic and easy with which to work. Our content writing team demonstrated great patience and expertise when dealing with all levels of contributors on our team. Next time I'm in the market for a web developer I"ll call on Coffey. A final note, the back end of the system is very workable for my team and we can make changes efficiently and quickly. The modules are easy to maneuver and very adaptable.
    Overall Rating

  • Web Development

This vendor would be at the top of my list

Submitted by Diane Markham at Arbor Health on Wednesday, August 5, 2020


I use Coffey Communications for our website, Facebook postings and our printed public newsletter. I give Coffey an A+ on all fronts. Just one of the reasons being is their level of customer service. They are, hands down, the best customer-service provider of all the organizations I deal with. They take their role of responding to my requests very seriously. I am very proud of our website and our printed publication. They both appear so professional--yet because of Coffey’s CMS and content libraries, that appearance is not dependent on my expertise in my one-person shop. As I have told others, "Coffey Communications makes me look good--to my CEO, our Board of Commissioners and the public at large." Coffey is one of my most important tools in my marketing toolbox.
    Overall Rating

  • CMS Software and Selection
  • Content Marketing
  • Licensed Health Content
  • Print Publications
  • Web Development

This vendor would be at the top of my list
Recent Reviews

5/5
I use Coffey Communications for our website, Facebook postings and our printed public news...read more

5/5
I'm happy to endorse Coffey Communications as a web development company. I've actually ha...read more

5/5
Coffey Communications was our vendor of choice to redesign our website in 2018, and they e...read more

View All Reviews
Attending:

HCIC 2021
SHSMD 2021
HMPS 2021
Serving:

Health Systems - Large
Health Systems - Small / Medium
Payors
Providers
SHSMD Recommended
Details

Employees: 51-200
Min. Project Size: Any
Service Focus

CMS Software and Selection
- 6 Reviews
Web Development
- 9 Reviews
Content Marketing
- 7 Reviews
Print Publications
- 6 Reviews
Licensed Health Content
- 7 Reviews