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The Secrets to Effective Content Planning

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In this episode, we dive into the critical components for content planning — taking a holistic approach, tailoring content formats for different distribution channels, calls...

Posted By GLC on 07/15/2021
content content marketing content planning content strategy

How to Find Out What Your Audience Wants

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In this episode, we ask, "How do you know if your content is resonating with your audience?" Our roundtable guests discuss A/B testing on social media, analysis of search...

Posted By GLC on 07/15/2021
content content marketing audience research content planning

How to Give Old Content New Life

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In this episode, we explore ways to breathe new life into existing content....

Posted By GLC on 07/15/2021
content content marketing

2020 Content Marketing Trends

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In this episode, we discuss content marketing trends and predictions for 2020. Featured topics include retargeting, influencers versus SMEs, Google snippets, the growth of voice search,...

Posted By GLC on 07/15/2021
content marketing content trends retargeting influencer marketing SEO podcasting

Core Exchange: Welcoming Senior Healthcare Strategist, Laila Waggoner to Core Health

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Broad experience in healthcare marketing helps set Core Health apart in ensuring clients’ successIn this episode of the Core Exchange, Angi Krueger, Core Health’s Vice...

Posted By Core Health on 06/28/2021
healthcare marketing experience healthcare expertise marketing expertise

touch point podcast

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A podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians practices. In each episode, we dive deep...

Posted By Chris Boyer LLC on 06/03/2020

Core Exchange: Learn Healthcare Marketing

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How do you learn as you grow into healthcare marketing?This is part two of our conversation with a young professional learning what it takes to succeed in a career in healthcare marketing....

Posted By Core Health on 03/09/2020
Healthcare Marketing Healthcare Marketing Career Career Growth Young Marketers Young

Core Exchange: Empathy Opens Perspective

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Listen to understand different perspectivesYou don’t know everything. Nurture a more empathetic perspective by including and listening to diverse voices to meet diverse needs....

Posted By Core Health on 01/24/2020
Marketing Empathy Content Strategy Diversity Advertising

[Podcast] Genetics and the Future of Patient-Centric Care

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I’m excited to share this podcast featuring Mia Nease who, at the time of recording, was Head of Healthcare and Life Science Partnerships at Arivale. She is now the founder and...

Posted By Healthcare Success on 01/24/2020
Genetics Health Data Technologies Personalized Health Preventative Health Patient Care

[Podcast] Transparent Physician Ratings – Because it is the Right Thing to Do

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I have had the pleasure of interviewing Dennis Jolley, formerly the Senior Director of Marketing for the University of Utah Health Care System, many times. In this podcast, we hone...

Posted By Healthcare Success on 01/24/2020
Patient Experience Doctor Ratings Patient Satisfaction Physician Ratings

[Podcast] Bridging the Communication Gap Between Doctors and Patients

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I recently had the pleasure of speaking with Fasiha Haq, Global Medical Education Advisor at Eli Lilly and Company. This podcast is the fourth in a series of prep for our panel discussion...

Posted By Healthcare Success on 01/24/2020
Patient Experience Communication Physician Communication Patient Education Patient Satisfaction

Touch Point Media Podcast: Producing Results with SEM - Featuring Eruptr CEO and Co-Founder Kevin Minnelli

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Hosts Reed Smith and Chris Boyer tackle the topic of Search Engine Marketing (SEM) in this week’s episode, focusing their discussion on paid tactics. They briefly cover the various...

Posted By Eruptr on 03/13/2019
digital marketing eruptr healthcare marketing digital strategy sem
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