As the pioneer in healthcare audio podcast production, the DoctorPodcasting system makes it easy for hospitals and other healthcare organizations to promote their providers and services on their own podcast series. We help over 100 leading hospitals across the country reach their intended audience through our turnkey system.  

We become your hospitals' podcast department and take on the tasks of scheduling the physician interviews, providing professional talk hosts to chat with the doctors, recording and editing the podcasts, embedding the podcasts on the hospital websites with easy widgets, and distributing to the popular podcast apps (Apple, Spotify, iHeart, etc.). And we extend the reach of your podcasts by repurposing them into additional content (articles, social players, etc.) with our Content Buffet menu.

We do the "heavy lifting" to create the content you want. Whether your audience are consumers, referring physicians, or internal employees, we work with you to create your unique podcasts and maximize their exposure.

For hospitals that prefer to produce their own podcasts, we offer valuable and much-needed professional support by providing remote recording, editing, distribution, additional content creation, and consulting. 

Podcasts are ubiquitous and are now not only mainstream media but popular beyond anyone's expectations. Most healthcare marketing departments no longer feel that podcasts are just another option–they are a must-have marketing tool. 

Let's talk. Give Your Doctors a Voice ®

Frequently Asked Questions

How does the DoctorPodcasting System help my hospital?
Unscripted, talk radio-style conversations with your doctors and staff members that educate your patients, promote your key service lines, and enhance the digital experience for your users. Professionally hosted and produced, your Podcasts are presented in a scrolling, searchable podcast library that easily embeds on your website and is optimized for computers, tablets, and smartphones. The DoctorPodcasting System includes distribution of your exclusive, on-demand content to iTunes and iHeartRadio, and direct links for your social media, doctors’ bios, and other access points.

Where do consumers find our podcasts?
Professionally hosted and produced, your podcast library easily embeds onto your website. Through this Iframe, we post the audio, guest photos and bios, and transcriptions. You can share your podcasts throughout your website, social media, existing advertising campaigns, news releases, e-newsletters, publications, and direct mail. We also distribute your podcasts to all the popular podcast platforms and apps

Do our doctors need to go to a studio?
No, that’s another reason why doctors love this service! They only need a phone or internet connection, and a quiet room, to connect with our state-of-the-art digital studios where our professional talk host will conduct the interviews.

What amount of time is required by the doctors and other show guests?
Each interview is about 10 minutes in length, and the amount of real-time required from your doctors is only about 15 minutes, which includes a brief pre-record conversation with the host.

Will we receive analytics reports?
Yes, you will have access to real-time analytics, which includes demographics, and the number of plays and downloads for each podcast.

We already have video, why do we need podcasts?
The huge increase in podcast consumption indicates that consumers want content that is mobile and multi-task friendly. Audio frees up the user to consume your unique content while conducting other tasks.
Further, quality video production requires significantly more time and resources to produce. Many professionals, including doctors, are more comfortable communicating via audio, where they can focus on their content and not on their appearance and mannerisms.

Can we produce our own podcasts?
You can, but DIY doesn’t mean all by yourself. We can help in several areas, including recording the podcast (even if you use your own host), enhancing the audio quality, editing the audio, providing easy widgets for promotion, and distributing your podcasts to Apple Podcasts, iHeartRadio, TuneIn, Stitcher, Google Play, Spotify, and Pandora. And we’ll provide analytics and best practices.

From: https://www.digitalpractice.co/