Coffey Communications is a leading, full-service healthcare marketing firm with deep industry expertise. We help hospitals, health systems and health insurance companies grow their brands, their reach and their impact.
Since 1983, we've been developing strategies, producing content and delivering creative services that inspire action.
We're innovators, constantly scanning the future healthcare landscape to give our clients the right solutions to meet their marketing goals.
Throughout the history of the company, we've been guided by one mission: To communicate health and healthcare information for the enrichment of people's lives.
The Coffey team is known for expertise, timeliness and integrity. We offer complete support, appropriate for seasoned professionals and marketing novices alike. We look forward to connecting with you!
Healthcare is the center of attention right now. Unfortunately, hackers are taking notice too. The healthcare industry... read more
Top takeaways from 2022 spring healthcare marketing conferences At Coffey, we love sharing ideas with other healthcare... read more
As healthcare communicators, it's our job to inspire change—to help people improve their health and well-being... read more
Here's something you probably thought you'd never hear: Millennials like the printed word, and that includes direct... read more
Your hospital's care and technology can be described as state-of-the-art. Can you say the same about your print publication?... read more
Whether you're sitting down to create a service line page, blog post, location page, press release or a provider listing,... read more
Spring cleaning is a welcome ritual for those looking to clear clutter. So what better time to give your healthcare website... read more
Just like with fashion, website design trends come and go—and sometimes return. (Hello, 90s mom jeans!) While healthcare... read more
There are a lot of reasons to redesign your healthcare organization's website. Updating the look and feel, adding modern... read more
What you should know about these metrics and how they can affect your website. Earlier this year, Google added Core... read more
Great customer support should be something you experience each time you interact with your vendor. Check out these signs... read more
5 quick tips to create a healthcare hashtag strategy In a word, yes. If used correctly and with intention, hashtags... read more
6 indicators that help justify a new healthcare website Does your healthcare management team only see dollars when you... read more
Make sure your title tag focuses on the top search term you’re targeting. As a healthcare marketer, you work hard... read more
We’ve all struggled to read those patient visit summaries with medical terms like arachibutyrophobia or sphenopalatine... read more
By now we all know that social media offers us an amazing platform from which we can broadcast compelling healthcare... read more
You work hard to provide compelling content to engage your healthcare consumers. But that’s not enough. Great content... read more
“If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.”... read more
It’s time to start thinking about your annual report. Ugh, I know. But what has been a compilation of a lot of text... read more
The Business Profile that pops up on the right-hand side of your browser in Google's search results can send clients... read more
With COVID-19 being the defining event of 2020, healthcare organizations are left trying to predict a future that still... read more
Healthcare marketers know that a positive patient experience is the most powerful way to increase loyalty and influence... read more
If the past year has taught us anything, it’s that we have to adapt. To remain productive, we’ve had to change... read more
Finding a healthcare provider is not always easy, but for the community represented by the LGBTQ+ acronym (generally defined... read more
Keywords are a vital part of your healthcare SEO tool kit. The terms you use in your digital marketing plan help you understand... read more
Many healthcare organizations rely on the generosity of donors to buy new equipment, expand research and education programs... read more
Member engagement and chronic disease management are both key components in the shift toward value-based care, improving... read more
Consumers spend more time than ever getting information, consuming content and making purchasing decisions online. For... read more
When healthcare marketers make decisions in a silo, they’re often left wondering why their strategy fell short. When... read more
Like many conferences in the past year, MozCon, held July 12–14, was virtual. This year's conference provided... read more
Creating a quality magazine can help you stand out in your community and lead consumers to choose your organization... read more
A request for proposal (RFP) should set the framework for the specific information you need to help you select a... read more
When people were asked to stay home during the early stages of the pandemic, many healthcare organizations had to drastically... read more
Staying ahead of your competitor is not a one-time occurrence. Marketing strategies change rapidly, and as new trends and... read more
How can you tell if your healthcare newsletter is really working? At one time, this was a hard question to answer. Metrics... read more
Now that we’re getting back to business after the pandemic, healthcare marketing content needs to be inclusive and... read more
Social media has changed marketing and communications across industries—and healthcare is no exception. Social can... read more
Showing your commitment to diversity and inclusion is critical. And right now, your ability to communicate this to your... read more
The internet is magic—unless you pay attention to the person behind the curtain. Behind-the-scenes tools can make... read more
The headline is the single most important element of a digital story. If it's not good, the rest of the content won't... read more
In a competition-driven healthcare market, your website must be a valued resource for your healthcare consumer, who has... read more
Let's face it, word-of-mouth has caught up with the digital revolution. Yesterday's "ask your neighbor"... read more
Instead of juggling vaccine waiting lists , you’re facing a new problem: How do you let your community know that... read more
Simply put, Quick Response (QR) codes connect people to information. The two-dimensional barcode was developed... read more
We get a lot of questions about average bounce rates. Is a high bounce rate bad? Can it ever be too low? As with most aspects... read more
When it comes to your publication, looking fresh and modern is a must. You want a contemporary look that matches your state-of-the-art... read more
There’s no doubt that marketing has earned its place in the boardroom. But if you’re a healthcare marketer,... read more
Redesigning a website is an exciting time. It’s an opportunity for a fresh look and more effective messaging. Many... read more
For healthcare marketers, print remains a useful tool for reaching your target audience—especially when it's... read more
The abrupt shifts brought about by the pandemic only amplified what marketers have long known: Consumer preferences and... read more
You need a new website for your healthcare organization, and you’ve been asked to write a request for proposal (RFP).... read more
Stand out from the crowd with print In a world where the digital space is crowded, print can help you stand out. But... read more
3 things healthcare marketers need to make data-driven decisions We all want to make good decisions. But when it comes... read more
Healthcare agency partners offer specialist expertise and industry know-how. But when is the right time to outsource... read more
Connection is the name of the game in health plan marketing If you market health plans, engaging your members... read more
Ever wish you could take a crystal ball to the website redesign process to head off potential problems before they happen?... read more
How do you create compelling healthcare content that reaches and resonates with your readers? It’s always been an... read more
Now that spring is here, flowers are beginning to bloom. That inspires us. So does compelling healthcare content. And we’re... read more
When marketing and foundation teams join forces, donors respond No matter the size of your hospital or health... read more
Healthcare marketing agencies should be your partners, not your vendor. Here are some signs that you’re being upsold... read more
As a healthcare marketer, you’ve got messages to share. It’s part of your job, of course. So you sit... read more
As you know, the Health Insurance Portability and Accountability Act (HIPAA) protects your patients. In particular, the... read more
Google Analytics has long been a go-to for marketers seeking the biggest returns on their investments. And the new Google... read more
An outdated website is like a hairstyle or outfit that’s hung around for a little too long. It might seem perfectly... read more
As a healthcare marketer, chances are it's part of your job to help pair your providers with potential patients. You... read more
Older adults are a valuable audience for any healthcare provider. Reaching this key demographic can be challenging. But... read more
When it comes to creating healthcare content that inspires action, there's never a single or simple formula. And that’s... read more
In some ways, the internet is still the Wild, Wild West. You can’t always trust everything there. But you need your... read more
People love reading true stories—especially ones with a happy ending, which is why patient stories can make some... read more
Although it may seem a little old-fashioned, direct mail can still play a vital role in integrated healthcare communications.... read more
The last year has taught us so much about relationships. It turns out that even when we’re forced to keep our distance,... read more
As we hit the one-year anniversary of COVID-19 changing life as we knew it, we might struggle to look past the downsides.... read more
The Star Rating system ranks how well healthcare providers manage Medicare Advantage, Medicare Cost and Medicare Prescription... read more
Has your hospital recently hired a new cardiologist? Do you have a new surgery or a growing service line your CEO wants... read more
Today’s healthcare providers face an ever-shifting landscape. COVID-19 has accelerated the adoption of technology... read more
Graphic design trends are always evolving. That's part of what makes working on creative projects so invigorating.... read more
New healthcare technologies have played a major role in managing patients’ health since the beginning of the COVID-19... read more
As a health plan or hospital marketer, your content has the power to inspire action. That's never truer than when it... read more
When evaluating a brand’s trustworthiness, healthcare consumers pay attention to details. That’s why you should... read more
COVID-19 has officially pushed us into the telehealth age—whether we’re ready or not. Hospital systems... read more
You know that keywords play an important role in driving traffic to your healthcare organization’s website. But they... read more
The safety of people’s information and their privacy are top concerns in any industry. But in healthcare, that safety... read more
Healthcare delivery has changed significantly since COVID-19. Here are five things to consider as you revamp your marketing... read more
COVID-19 may keep your hands full, but marketing goals don’t have to suffer. During the pandemic, you... read more
Coffey's calendar module enables a user to create and manage a repeating event in a single entry. Busy... read more
Hospital websites should be designed and written with the people who use them in mind. That includes patients and their... read more
Submitted by Melody Bradley at Southeast Georgia Health System on Wednesday, June 14, 2023
Coffey Communications has been our Print Publication vendor for several years. We absolutely love their work, so they made the shortlist during our website re-design vendor selection process and were eventually chosen as our new vendor to re-design our website and team member portal. From the very beginning stages of planning, throughout implementation and launch, they were professional, creative, reliable, available, and absolutely fantastic to work with. I've spearheaded two full website/team member portal redesigns in my career with the Health System and countless technology implementations, and by far, this redesign with Coffey Communications was the smoothest and most efficient major project working with a vendor that I've ever experienced. We were given a very strict timeline per our leadership team to complete the project in six months, and Coffey Communications delivered. I was consistently impressed through every stage of the process: they were organized while planning, thorough in their content and analytics audits, thoughtful in their designs, and knowledgeable in their copywriting and SEO. I couldn't have been more pleased with their attention to detail, drive, focus, and commitment to making this project a success. The only hiccup (minor) in the entire project was working with our Information Systems (IS) department. Coffey performed an integration with our Active Directory for the team member portal logins, a connection that we never had before. As launch day approached, additional coding was needed to secure the connection (a requirement given to Coffey by our IS team) and it required an extra day of work before launch. Literally, one day. I've participated in projects where hiccups in coding delayed projects for months, but Coffey's open communication and assurances were backed up by skillful action. I couldn't be more impressed. Their CMS is user-friendly. Their support team is fast and reliable. And their dedication to ADA compliance is impressive. I'm thrilled to continue our relationship with them in both the print publication and the website, and my entire team looks forward to many more years of enjoying their stellar service.
Submitted by Susan Staeger at Cape Regional Health System on Thursday, January 26, 2023
Cape Regional Health System has been a web client of Coffey Communications for nearly 10 years. Recently we did a complete redesign of our website and from start to finish the process was seamless. The team at Coffey listens and responds to our needs and unique requirements with professionalism and efficiency. Honestly nothing seems to difficult, hard or out of reach of this team.
Submitted by a verified client on Wednesday, February 9, 2022
We have been with Coffey Communication since 2015. We did our initial design then and a redesign in 2018. Coffey Communications have been amazing and very professional. They have taught human resources and myself to manage our website to make our own changes with ease and confidence. Our relationship has been easy, friendly and even fun! I would recommend Coffey Communications to anyone and have!
Submitted by a verified client from a community hospital on Wednesday, January 12, 2022
Coffey Communications has provided excellent support and service for our hospital's Internet website and community newsletter. Their follow-up is consistent and timely. Their CMS includes real-time chat support to help us address any issues that come up as we're refreshing content or making other changes. Their pricing is fair and they earn it by helping us create great, award-winning communications. They have also been flexible in helping us contend with unpredictable changes in our work priorities due to the pandemic's impact on healthcare facilities in terms of patient load, regulatory requirements and communications.
Submitted by Christina Voyles at Bitterroot Health on Thursday, December 9, 2021
Our hospital and associated clinics/specialty departments (13 total, two new clinics coming soon) recently went through a rebrand, and we needed a new website. Although our prior site was only three years old, it looked dated and had multiple functionality issues, so we felt the need to work with a new company. I came across other health care websites that Coffey Communications had done, and after our first meeting with them, knew I wanted to work with them on this project. Their experience, level of expertise, and professionalism surpassed even what I already knew would be a good experience working with them. As someone who's managed multiple rebrands for large companies, I've managed numerous website projects from start to finish. I appreciate an uber-organized project and process and Coffey Communications was on top of everything. From every interaction to the flowmap platform to upload our content for them, was so impressive. Our new site is beautiful, easy to navigate, I've had multiple compliments from patients and staff. I wouldn't hesitate to work with Coffey Communications for future projects.
Submitted by a verified client from a health system on Friday, November 19, 2021
We have just finished producing a new website with Coffey. To say the process was seamless is a disservice to the term. We collaborated with the most amazingly professional team with which I have ever worked. We stayed on schedule, they listened to our needs and the final product is a beautiful representation of our organization. Four days in and I continue to receive many calls complimenting the upgraded site. Thank you!
Submitted by Jessica King at SoutheastHEALTH on Thursday, September 16, 2021
Coffey Communications has been great to work with. They made the transition from our previous web vendor to them extremely easy. They are quick and efficient and able to accommodate all requests we have. I love that I can chat with tech support as I'm working within in the CMS and get questions answered immediately. Everyone Coffey staff member we have come in contact with has been very professional, but also very friendly. I love working with them!
Submitted by a verified client from a health system on Friday, August 14, 2020
Submitted by Dana McCoy at CGH Medical Center on Friday, August 7, 2020
Submitted by a verified client from a community hospital on Friday, August 7, 2020
Submitted by Mardi Ford at Grande Ronde Hospital and Clinics on Thursday, August 6, 2020
Submitted by a verified client from a community hospital on Wednesday, August 5, 2020
Submitted by a verified client from a community hospital on Wednesday, August 5, 2020
Submitted by a verified client from a community hospital on Wednesday, August 5, 2020
Submitted by Diane Markham at Arbor Health on Wednesday, August 5, 2020
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