About Aha Media Group

We’re on a mission to deliver clear healthcare content to your readers.

As a healthcare marketer, you are constantly detangling the complex web of content challenges. We can help by creating strategic content that spurs your audience to act. 

 At Aha Media Group, we've worked with hundreds of the country's leading healthcare organizations to create strategic content that delivers measurable results. We're ready to support you in:

  • Content strategy
  • Content audits
  • Competitor analysis
  • Physician marketing
  • Service line content
  • Social media content
  • Email marketing
  • Blog content and patient engagement 
  • Voice and tone development
  • Training, workshops and support for your team

Here at Aha Media, our goal is to make your job easier. Let's talk about how partnering with the healthcare industry's content experts can help your team. 

Resources

17 Apr 2024

Communication Strategies Track - Sponsored by  Wolters Kluwer In healthcare, there’s often a gap... read more

Event
04/17/2024

Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s... read more

Article
03/11/2024

Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and... read more

Article
10/03/2023

Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret).... read more

Article
09/23/2023

Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be... read more

Article
09/11/2023

If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault —... read more

Article
08/31/2023

LinkedIn has more than  199 million U.S. users . Those users are your employees, colleagues, potential patients and... read more

Article
08/07/2023

Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency... read more

Article
07/17/2023

Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities and threats... read more

Article
06/14/2023

With  at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media... read more

Article
05/11/2023

It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your audience... read more

Article
04/07/2023

To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re doing enough... read more

Article
03/07/2023

Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago?... read more

Article
02/15/2023

Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi and Michael... read more

Article
01/18/2023

What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead... read more

Article
01/06/2023

Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best... read more

Article
12/14/2022

Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians... read more

Article
09/01/2022

Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks our... read more

Article
07/15/2022

Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood... read more

Article
06/17/2022

You work in healthcare because you want to help others. Of course, you want your hospital or health system to be a place... read more

Article
06/03/2022

Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing right, your... read more

Article
04/07/2022

Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on  Rethinking Your... read more

Article
03/02/2022

As we begin a new year, I love looking back at what we learned the previous year. Our most popular blogs of 2021 give me... read more

Article
01/14/2022

Marketers want their time spent producing content to be time well spent. They want their marketing campaigns to smash goals... read more

Article
01/06/2022

When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has... read more

Article
12/01/2021

Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly,... read more

Article
11/05/2021

You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live... read more

Article
09/10/2021

In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in the thick of the... read more

Article
08/31/2021

Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine print on a hospital... read more

Article
08/02/2021

“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are... read more

Article
06/30/2021

What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period... read more

Article
11/19/2020

What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people... read more

Article
11/16/2020

What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated... read more

Article
11/09/2020

What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to... read more

Article
10/21/2020

What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, Mount... read more

Article
10/15/2020

What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would... read more

Article
10/13/2020

What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase... read more

Article
10/06/2020

What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked , so... read more

Article
10/01/2020

What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and... read more

Article
09/16/2020

What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important... read more

Article
09/07/2020

What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living through... read more

Article
09/01/2020

What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a... read more

Article
08/27/2020

What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators,... read more

Article
08/18/2020

What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare... read more

Article
08/04/2020

What Did You Learn? Episode 4 Only a small handful of brands handled the COVID-19 pandemic well from a marketing... read more

Article
07/24/2020

What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy.... read more

Article
07/13/2020

What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us... read more

Article
07/08/2020

“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators... read more

Article
06/29/2020

Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the... read more

Article
05/28/2020

This is a guest post from Chloe Politis,  Director of Digital and Social Media at the  Mount Sinai Health... read more

Article
05/18/2020

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage... read more

Article
05/15/2020

This is a guest post from Jen Brass Jenkins, Web Content Writer for  University of Utah Health . She’s... read more

Article
03/26/2020

Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That... read more

Article
12/15/2019

Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing... read more

Article
11/08/2019

Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the... read more

Article
08/27/2019

Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have... read more

Article
08/27/2019

Health content communicators and marketers: How can you raise your content level from “resonating with the audience”... read more

Article
08/27/2019
Reviews

Submitted by a verified client from a health system on Friday, June 30, 2023


Aha Media's expertise in healthcare content strategy was a game-changer for our merged health system. They transformed our website, showcasing our wide range of services with a patient-focused, easy-to-navigate design. Their thorough approach left no stone unturned, optimizing our content for search and elevating our quality healthcare offerings. Highly recommended!

    Overall Rating

  • Content Marketing

This vendor would be at the top of my list

Submitted by a verified client from a health system on Thursday, March 30, 2023


Aha Media Group has been a wonderful partner is generating engaging and informative content across our channels. Aha's process is not only comprehensive, but provides an easy way to engage all stakeholders. Content is thoroughly researched, with niche subject matter still easy to read and scan.

    Overall Rating

  • Content Marketing
  • SEO/SEM

I would include this vendor on my list

Submitted by a verified client from a health system on Monday, March 6, 2023


Aha has been a great partner to work with. They are responsive and insightful. 

    Overall Rating

  • Content Marketing
  • Patient Education
  • SEO/SEM

This vendor would be at the top of my list

Submitted by Amy Blum at National Gaucher Foundation on Friday, January 13, 2023


One of our first major projects with Aha Media Group (AMG) was a complete redo of our association website. It was an easy, collaborative relationship from the start. This is attributable to those whom AMG employs – it is the quality of professionals as people, coupled with their level of expertise on top of it that makes them exceptional. They understood how to communicate with our audience, the best practices for website SEO, and how to work with our medical experts. It was just seamless.

    Overall Rating

  • Content Marketing
  • Patient Education

This vendor would be at the top of my list

Submitted by a verified client from a health system on Monday, August 8, 2022


I worked with Aha Media for several years and what I appreciate most about the Aha team is their ability to scale from smaller needs to large-scale content overhauls. Healthcare is not an easy place to play in and they do a great job of staying organized and patient. They were always responsive and if you’re lucky to work with Mike, he will keep all of your projects moving forward. 

    Overall Rating

  • Content Marketing

I would include this vendor on my list

Submitted by a verified client from a health system on Monday, August 1, 2022


My experience with Aha Media Group has been exceptional. They do a great job of getting to know and understand their client before taking a deep dive and their work is always thorough, well-designed and easy to understand. The data and recommendations they have provide led to significant, and improved, process changes at our organization.

    Overall Rating

  • Content Marketing

This vendor would be at the top of my list

Submitted by a verified client from a health system on Wednesday, May 11, 2022


Aha Media Group has been an excellent content and content strategy partner for many years. We really value their focus on the consumer, the depth of their industry knowledge and trends. On top of that, they are also just great to work with. 

    Overall Rating

  • Content Marketing

This vendor would be at the top of my list

Submitted by a verified client from a health system on Wednesday, November 13, 2019


We wanted to make our talented physicians the stars: the content authors. Hiring writers to interview our physicians and ghost write the blogs, based on Aha’s recommendation, was the way for us to do that. To write for a consumer audience is very different than writing for peers. So, making these blogs consumer friendly was critically important, and that is expertise that Aha definitely brought to the table.
    Overall Rating

  • Content Marketing

This vendor would be at the top of my list

Submitted by a verified client from a health system on Sunday, April 7, 2019


Aha Media Group is the gold standard when it comes to optimizing healthcare content. The discovery process informed the content creation, and with the detailed information architecture Aha Media created, we were 80% finished with the project before the writing even started.
    Overall Rating

  • Content Marketing

This vendor would be at the top of my list

Submitted by a verified client from an academic medical system on Tuesday, March 12, 2019


Aha Media is a strategic and tactical partner who helps us evolve and experiment with different ways to grow and connect with our audience. The project management and ideation is a huge plus for our team!
    Overall Rating

  • Content Marketing

This vendor would be at the top of my list
Recent Reviews

5/5

Aha Media's expertise in healthcare content strategy was a game-changer for our mer...read more


4/5

Aha Media Group has been a wonderful partner is generating engaging and informative con...read more


5/5

Aha has been a great partner to work with. They are responsive and insightful. read more


View All Reviews
Clients & Case Studies

Abbott
ANA Enterprise
Aurora Health Care
Children’s Hospital Colorado
Children’s Hospital St. Louis
Cleveland Clinic
Geisinger
Henry Ford Health System
Highmark Health
Inova Health System
Intuitive Surgical
Johns Hopkins Medicine
Kettering Health
Kettering Health
Mount Sinai Health System
National Gaucher Foundation (NGF)
Nemours Children’s Health
NeuroPace
Penn Medicine
Sentara Healthcare
Stanford Health Care
Tanner Health System
UCLA Health
University of Utah Health
UT Health San Antonio
Zoll
Details

Employees: 11-50
Min. Project Size: $5k+
100% Focused on Healthcare
100% of Aha Media Group's customers are in the healthcare industry
Service Focus

Content Marketing accounts for 60% of their focus
- 10 Reviews
Patient Education accounts for 10% of their focus
- 2 Reviews
Physician Engagement accounts for 10% of their focus
SEO/SEM accounts for 20% of their focus
- 2 Reviews