Part Four of MERGE’s seven-part series on omnichannel marketing takes a closer look - through the lens of pharma -...
Posted By MERGE on 09/29/2023
Top health organizations name Customer Experience (CX) as their top strategic performance measure. Proven to increase loyalty,...
Posted By Phase2 on 09/28/2023
Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why...
Posted By Strategic Communications on 09/28/2023
Optimizing content for Google’s news surfaces can be a great way to reach more readers interested in timely stories...
Posted By Amsive on 09/23/2023
Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence,...
Posted By Healthcare Success on 09/21/2023
Between tightening media budgets, dwindling resources, and shrinking teams, marketers are facing an unprecedented uphill...
Posted By Invoca on 09/18/2023
Condensed from the presentation “When PPC Met SEO” from DigiMarCon Mid-South Digital Marketing Conference May...
Posted By Amsive on 09/12/2023
What Your Healthcare Organization Needs to Know About Implementing and Optimizing the User ExperienceUser Experience (UX)...
Posted By Geonetric on 09/06/2023
Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
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