We merge storytelling + technology to improve health, wealth and happiness in the world.
About MERGE

At MERGE, we use the unique depth of our healthcare experience in combination with diversified outside-of-category know-how to bring fresh insights and perspective to your healthcare marketing. This allows us to partner with you more strategically and drive meaningful marketing results more efficiently.

Our client relationship longevity speaks to our value as a strategic partner to clients across industries and roles. We intimately understand and embrace industry change and the pace required to leverage observation and learnings into actionable insight at the front lines with today’s modern healthcare marketers. No matter your stage of transformation, we are here to help you make the right kind of progress.

Expect the Unexpected

Using the modern consumer experience as inspiration, we bring an innovation mindset to every aspect of our approach. We leverage all that is uniquely you into local market customer insight, focused goals, enlightened multi-channel strategies and meticulous plans that deliver high-impact results, earn accolades, and build trust. MERGE will challenge your team to think differently, embracing important customer truths along the entire journey and beyond the patient care setting.

When New is Normal

With experience that solves some of the toughest healthcare marketing, tech, advertising and internal engagement challenges, our teams are well equipped to provide you the support, grit and passion needed to gain alignment around new ideas and make bold progress toward your priorities.

We do that with focused goals, data-backed strategic options, creative innovation and ideation, as well as meticulous implementation plans to create a confident mindset of new within your organization. With MERGE, you get a marketing partner that is dedicated to your success and will love your customers and your brand as much as you do.

Resources

Part Four of MERGE’s seven-part series on omnichannel marketing takes a closer look - through the lens of pharma... read more

Article
09/29/2023

Part Three of MERGE’s seven-part series on omnichannel marketing underscores the importance of understanding your... read more

Article
08/25/2023

For brands and organizations wondering if they should have a presence on Meta's Threads, MERGE provides the answers.... read more

Article
08/14/2023

With decades of experience working with healthcare organizations, MERGE offers up important lessons for those looking to... read more

Article
07/19/2023

Part Two of MERGE’s seven-part series on omnichannel marketing discusses the importance of understanding the thoughts,... read more

Article
07/11/2023

At MERGE, we have the privilege of working with some of the best healthcare providers and marketers in the country, granting... read more

Article
05/31/2023

Part I of MERGE’s seven-part series on omnichannel marketing takes a look at what omnichannel is, how we define it... read more

Article
05/10/2023

95% of both B2C and B2B executives say they believe their customers are changing faster than they can change their businesses.... read more

Article
04/11/2023

Are you taking full advantage of your medical partners? While medical teams at life science agencies are table stakes,... read more

Article
03/06/2023

How can health providers foster patient advocacy, utilize data-driven decisions and create personalized content to drive... read more

Article
01/30/2023

How to Create Moments that Matter In the past few years, there has been a marketing evolution in the healthcare... read more

Article
11/11/2022

Your guide to the next frontier of marketing. It's time to explore the buzzword of the 21st century, the Metaverse. ... read more

Article
08/04/2022

Demonstrating commitment to patients is essential to building strong relationships, especially in the rare disease community.... read more

Article
07/14/2022

A Quick Q&A for Health Plan Organizations In a world forever altered by the 2020 COVID-19 pandemic, health insurance... read more

Article
07/07/2022

The success of any earned media program stems from the ability to win the attention of reporters with a compelling story... read more

Article
11/15/2021

Identifying Challenges and Solutions for Digital Transformation The marketing technology (MarTech) stack has become... read more

Article
09/10/2021

What is Synthetic Media and why is it important? MERGE CMO Ethan Whitehill recently sat down with Ian Beacraft, CEO and... read more

Article
08/03/2021

Misty Castadli, UX Design Lead, talks with MERGE Chief Digital Officer Saurab Bhargava about how consumer behaviors within... read more

Article
06/30/2021

Storytelling and technology are our two core competencies at MERGE. They are art and science, left brain and right brain,... read more

Article
11/24/2020

In this interview, Chief Digital Officer Saurab Bhargava talks with Chief Marketing Officer Ethan Whitehill about the acceleration... read more

Article
10/15/2020

In our recent MERGE Moment interview , Chief Digital Officer Saurab Bhargava explored the accelerated digital transformation... read more

Article
10/12/2020

Any marketer whose career started before 1997 knows all too well about the traditional marketing funnel. We were trained... read more

Article
10/06/2020

Bob Bernstein, EVP, Media Director, discusses the evolving media landscape and latest trends driven by the COVID-19 pandemic... read more

Article
09/16/2020

If you’re in the business of reaching the niche audience that is health care providers, you’re probably feeling... read more

Article
05/25/2020

In a very short amount of time, coronavirus has changed the way advertisers like us work. One big change is navigating... read more

Article
05/06/2020

With the threat of COVID-19 looming, NASCAR made an unprecedented decision to cancel three races and replace them with... read more

Article
05/06/2020

To do our part in response to COVID-19, MERGE has created this free Symptom Checker.   Download and install on your... read more

Article
04/13/2020

Over the past several weeks, the world as we know it has quickly changed as drastic steps are taken to fight the coronavirus... read more

Article
03/26/2020

The coronavirus pandemic is rapidly changing the way we live, work and operate on a day-to-day basis. Here are some of... read more

Article
03/18/2020

Here at MERGE, we work on many challenger brands that are trying to grow against larger competitors. As an agency that... read more

Article
12/12/2019

Raise your hand if you’ve asked some version of this question recently: “ Do we really want to invest so many... read more

Article
06/17/2019

 - Designing for accessibility is building digital content that can be used by people who may have disabilities. Disabilities... read more

Article
12/07/2018

 - Voice search was completely the realm of science fiction when the film 2001: A Space Odyssey was released in... read more

Article
01/12/2019

- SEO Basics and Content Writing - At MERGE Atlanta, we understand the drive for quality search engine optimization... read more

Article
10/30/2018
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Clients & Case Studies

B Braun
BVI Medical
CareOregon
Floyd Medical Center
Iora Primary Care
IU Health Plans
Kailos
Piedmont Healthcare
Riverside Health System
Roche - Harmony
SelectHealth
VCU Health
Details

Employees: 501-1000
Min. Project Size: Any
90% Focused on Healthcare
90% of MERGE's customers are in the healthcare industry
Service Focus

Analytics accounts for 10% of their focus
Branding accounts for 10% of their focus
Creative Services accounts for 10% of their focus
Digital Marketing accounts for 10% of their focus
Digital Strategy accounts for 10% of their focus
Marketing Automation accounts for 10% of their focus
Public Relations accounts for 10% of their focus
SEO/SEM accounts for 10% of their focus
Social Media accounts for 10% of their focus
Web Development accounts for 10% of their focus