It’s fair to say that the experience of living through a pandemic has forever changed consumer behavior, especially for healthcare. Patients demand quality and affordability now more than ever, but what else? Modea examined customer website behavior from three large health systems during 2020 to uncover lessons about how the use of digital tools has changed during the COVID-19 pandemic.
Understanding these trends will help you prioritize decisions regarding how to best serve your current and future customers on the web.
Download this new report today to:
● Learn how the pandemic has forever changed the value equation for healthcare
● See real data and examples that show firsthand what customers value most on the web
● Get 3 actionable next steps to get your team thinking about how to prioritize your customers’ needs
Don’t miss out on this timely report!
The original version of this page was published at: https://www.healthcarestrategy.com/blog/new-value-equation-digital-healthcare/
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
When sports leagues were coming back online last July, Bendigo shared predictions on make-good media value and where sports and healthcare relationships were going, knowing it would ...read more
The statistics are overwhelming—in 2018 alone, over 1.7 million cases of cancer were diagnosed in the U.S. And with such an unwelcome volume in the population, cancer has long ...read more
Hello Healthcare is a new podcast that goes deep on patient engagement, healthcare strategy, and data/AI. In the latest episode, Do Healthcare Marketers Deliver Care?, a panel of marketing ...read more
Among the many new norms for marketers, the “home as headquarters” trend that applies to work, home school, and virtually every other area of life now extends to peer networking ...read more
Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World