A marketer’s role is constantly evolving and adapting to the needs and expectations of the audiences served. Nowhere is that more apparent than in healthcare, where marketers are faced with multidimensional audiences both internally and externally, as digital transformation blazes across the healthcare landscape.
In this podcast, Larry Meade and host Alan Tam examine the ever-evolving role of the healthcare marketer — and the challenges they face during these transformative, often turbulent, times.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
The original version of this page was published at: https://www.healthcarestrategy.com/blog/evolution-of-healthcare-marketing/
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
Ready to unlock the power of digital marketing for your healthcare organization? Tune in to this conversation with Stephen Strong, Director of Digital Consumer Products at Northwestern ...read more
The business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever. How can we capture a consumer’s interest before asking ...read more
It’s fair to say that the experience of living through a pandemic has forever changed consumer behavior, especially for healthcare. Patients demand quality and affordability ...read more
Many healthcare systems changed the dynamic of their sports partnerships during the pandemic by engaging their home teams to inspire players, fans, staff, and their communities. Before ...read more