The business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever. How can we capture a consumer’s interest before asking them to make evaluated decisions in their healthcare journey?
Listen to Stephen Moegling and Chris Hemphill as they discuss strategies for engaging healthcare consumers with relevant, timely content that goes beyond traditional audience targeting.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
The original version of this page was published at: https://www.healthcarestrategy.com/blog/what-healthcare-consumers-want/
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
It’s clear that consumer experiences are key to attracting and retaining loyal patients.It’s also clear that efforts to improve consumer experiences are fraught with challenges ...read more
Disconnected digital experiences are a thing of the past. AI technologies like machine learning, natural language processing, and predictive analytics allow health systems to have ...read more
When sports leagues were coming back online last July, Bendigo shared predictions on make-good media value and where sports and healthcare relationships were going, knowing it would ...read more
In today’s world, healthcare organizations rely on digital channels more than ever before. From delivering care to regular communications, patient engagements increasingly occur ...read more