We’ve all been there. The victim of poor usability. Digital interactions are more prevalent than ever. And consumers are quick to find other solutions when they are having a less than optimal user experience.
With consumers expecting more personalized and meaningful engagements, how can health systems keep up?
In this Hello Healthcare interview, Sue Jablonski, SVP, Chief Marketing and Communications Officer at OhioHealth, discusses user-centered design strategies with Chris Hemphill. Jablonski provides insights and examples of how focusing on the consumer can improve the delivery of care.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. The video was filmed at HMPS21.
Debbie Reczynski
Director of Communications and Program Development
Forum for Healthcare Strategists
The original version of this page was published at: https://www.healthcarestrategy.com/blog/how-ohiohealth-puts-patients-at-center/
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
In today’s world, healthcare organizations rely on digital channels more than ever before. From delivering care to regular communications, patient engagements increasingly occur ...read more
Disconnected digital experiences are a thing of the past. AI technologies like machine learning, natural language processing, and predictive analytics allow health systems to have ...read more
Many healthcare organizations have the data and technology they need to get people engaged in their own care. The hard part is operationalizing both the “art” of the message ...read more
The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long ...read more