The Forum for Healthcare Strategists recently partnered with Jarrard Phillips Cate & Hancock, a healthcare strategic communications consultancy, to survey marketing and communications leaders about their COVID journey and what’s next.
The survey responses revealed that, while healthcare marketing and communications leaders are incredibly proud of their teams’ efforts, 70 percent are taking a strategic look at their internal communications efforts and team structure to optimize efficiencies, content, and channels and to promote scale. Another significant priority is to leverage the momentum and influence gained by their teams during the pandemic.
To learn more, check out the full report.
The original version of this page was published at: https://www.healthcarestrategy.com/blog/healthcare-marcom-post-pandemic-pulse-check/
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
There’s been a long debate in healthcare marketing on whether to focus more on branding or data-driven plans.Jared Johnson heads the Healthcare Rap Podcast and consults with ...read more
The business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever. How can we capture a consumer’s interest before asking ...read more
There’s no turning back on the acceleration of consumerism. Healthcare leaders are evolving their strategy to think holistically about the customer journey, including everything ...read more
Your hospital or health system’s web analytics tell a story. It’s a story about how healthcare consumers are using your website, and it’s told in milliseconds, minutes, ...read more