The Forum for Healthcare Strategists recently partnered with Jarrard Phillips Cate & Hancock, a healthcare strategic communications consultancy, to survey marketing and communications leaders about their COVID journey and what’s next.
The survey responses revealed that, while healthcare marketing and communications leaders are incredibly proud of their teams’ efforts, 70 percent are taking a strategic look at their internal communications efforts and team structure to optimize efficiencies, content, and channels and to promote scale. Another significant priority is to leverage the momentum and influence gained by their teams during the pandemic.
To learn more, check out the full report.
The original version of this page was published at: https://www.healthcarestrategy.com/blog/healthcare-marcom-post-pandemic-pulse-check/
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
The business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever. How can we capture a consumer’s interest before asking ...read more
In today’s world, healthcare organizations rely on digital channels more than ever before. From delivering care to regular communications, patient engagements increasingly occur ...read more
The statistics are overwhelming—in 2018 alone, over 1.7 million cases of cancer were diagnosed in the U.S. And with such an unwelcome volume in the population, cancer has long ...read more
Artificial Intelligence (AI) has evolved to be more than just a technology. It’s a strategy.When AI is combined with a CRM Intelligence Platform, healthcare marketers can more ...read more