Hello Healthcare is a new podcast that goes deep on patient engagement, healthcare strategy, and data/AI. In the latest episode, Do Healthcare Marketers Deliver Care?, a panel of marketing and data science leaders explore how impactful misinformation has been to people’s healthcare outcomes. Hear about the marketer’s role in improving outcomes from Craig Kartchner, VP, Marketing & Patient Experience, HonorHealth; Jean Hitchcock, VP, Marketing & Physician Relations, Phoenix Children’s Hospital; Christopher Penn, Founder & Chief Data Scientist, Trust Insights; and more. You can check out the episode at this link or on Apple, Spotify, or wherever you get your podcasts!
Is it time to look at marketers as part of the care delivery experience? Consumer choice is stronger than ever, and where people get their health information strongly impacts their health outcomes. As health systems must fight so much misinformation, what strategies and tools must they leverage, and what constitutes success? Join Chris Hemphill as they guide us through conversations about the role that marketing leaders play in today’s healthcare delivery.
The original version of this page was published at: https://www.healthcarestrategy.com/blog/do-healthcare-marketers-deliver-care/
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