There’s been a long debate in healthcare marketing on whether to focus more on branding or data-driven plans.Jared...
Posted By Forum for Healthcare Strategists on 03/02/2022
When you write about safety, you are sharing good news about your organization’s efforts to prevent harm and save...
Posted By WG Content on 02/22/2022
We’ve all been there. The victim of poor usability. Digital interactions are more prevalent than ever. And consumers...
Posted By Forum for Healthcare Strategists on 02/11/2022
Colorectal cancer marketing is hard. There, I said it. The typical call to action (screenings) is not a pleasant thought...
Posted By Unlock Health on 01/25/2022
Hey, hospital marketers! Stop every once in a while and remind yourselves that your work saves lives! (This story involves...
Posted By Unlock Health on 01/14/2022
The focus on customer experience in healthcare has catapulted to the forefront of strategic leadership plans. To compete...
Posted By Forum for Healthcare Strategists on 12/30/2021
Artificial Intelligence (AI) has evolved to be more than just a technology. It’s a strategy.When AI is combined with...
Posted By Forum for Healthcare Strategists on 11/30/2021
Last week we exhibited at and attended our first virtual trade show. Given the impossibility of a face-to-face event, we...
Posted By Unlock Health on 08/31/2020
As budgets shrink and health systems strive to remain competitive, finding the right patient mix is more crucial than it...
Posted By Unlock Health on 08/03/2020
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