Content to the core ✍️
About WG Content

We create clarity — one word at a time

WG Content is a content agency with more than 100 employees and associates from all over the country. We’re writers, editors, strategists, designers and animators. 

You can rely on these savvy communicators to help drive traffic to your websites, strategize SEO, capture leads and embrace bold solutions. To do it with clarity. With solid communication over so-called cleverness. And with a seasoned understanding of how digital content should perform so you can reach your marketing goals. 

Your complete content partner

Everything we do is about content for clients like you: Branding. Influencing. Dominating SEO rankings. Refreshing massive websites. Along with many more services that are core to who we are and have been for 20+ years.

WG Content has decades of experience in all things health 

You’ll have access to a talent pool that’s deep and wide. Whether you’re in the business of delivering care or delivering goods and services to those who do, you can have the team you need to build your B2C and B2B relationships. Our foundational services include content development and content strategy.

Content development services

Content development moves your brand ahead of the competition where it will be noticed — and remembered. As a leader offering visionary services in the health space, we know the best content builds the best relationships for all involved. Each service from our wide range taps into content needs at every stage of your business.

  • Blog writing. Build your online presence — and ongoing loyalty at the same time.  
  • Doctor and provider bios. Expect engaging bios that generate appointments and referrals.
  • Website content. Work with SEO-savvy writers to customize and boost rankings.

Other content development services include:

  • Content marketing writing 
  • Email marketing
  • Graphic design, video and animation 
  • Internal communications 
  • Patient education 
  • Thought leadership marketing and reports 

Content strategy services

Our strategy team’s superpower is helping you see beyond the competitive digital landscape to possibilities that others can’t imagine. You’ll have WG Content strategists by your side when you want measurable results, the competitive advantage and conversion optimization. Among a wide range of services, we offer:

  • Content audits and gap analysis. Understand the current state of your digital content and uncover opportunities.  
  • Competitive analysis. Gain a commanding market lead and sustain your revenue. 
  • Website strategy and user experience. Engage site visitors with a tailored, consistent user experience.

Other strategy services include:

  • Content marketing strategy 
  • Content planning
  • Location and provider strategy 
  • Recruitment content strategy 

Visit wgcontent.com or email hello@wgcontent.com and let's get started! 

Resources

ontent marketing isn't just a trend — it's an effective tool that can drive your healthcare system forward. Measuring... read more

Article
02/13/2025

Your hospital’s blog provides expert guidance and health tips to help your community enjoy healthier lives. Behind the... read more

Article
02/13/2025

Keep your rebrand project on track and your stakeholders in the know. Key takeaways in this post: Successful... read more

Article
05/08/2024

Say hello to WG Content! Hear from CEO Christy Pretzinger, who shares the evolution of WriterGirl & Associates to WG... read more

Video
05/07/2024

WG Content lives and breathes strategy and creative — we’re content to the core. Everything we do is about... read more

Video
05/07/2024

Maintaining donor relationships is crucial for nonprofits. They provide financial support and are the foundation for lasting... read more

Article
09/22/2023

As healthcare marketers, you likely face a daily challenge. That is, how to balance the highly technical expertise of... read more

Article
08/30/2023

Knowing how you stack up against your competitors is important at the brand level. But how are you planning to beat the... read more

Article
08/07/2023

Diversity, equity and inclusion (DEI) is important in the healthcare industry. This is especially true when it comes to... read more

Article
04/14/2023

Artificial intelligence (AI) isn’t new, but it’s become a hot topic lately for content creators. AI writing tools... read more

Article
03/29/2023

Although social media is ubiquitous these days, email marketing still reigns supreme. Do a quick web search for “email... read more

Article
03/08/2023

The labor market in many areas of healthcare is increasingly tight, and that trend is only expected to continue in the... read more

Article
01/23/2023

For healthcare content marketers, finding the right keywords can feel daunting. Determining your keyword strategy is critical... read more

Article
11/29/2022

Have you ever found the most delicious-looking recipe online, only to scroll through endless backstory? You think, ... read more

Article
07/25/2022

“Can you announce this award on our social channels?” “Our heart and vascular service line needs more promotion.”... read more

Article
07/08/2022

A primary objective of any health care system is promoting the wellness of the community. It’s pretty much your raison... read more

Article
06/17/2022

Content strategy may seem like a buzz phrase — but it’s a discipline with a long history. And digital content strategy... read more

Article
05/18/2022

Healthcare marketing teams are asked to do more with less these days. You’re battling all the well-worn woes: there... read more

Article
05/06/2022

When beginning a healthcare marketing project, leaders and planners often know what needs to be accomplished. That part... read more

Article
04/08/2022

10 marked the beginning of a seismic shift in the healthcare industry. The Affordable Care Act (ACA) passed, ushering... read more

Article
03/21/2022

As a healthcare organization, building trust with patients helps maintain a positive reputation and attract new patients.... read more

Article
03/02/2022

When you write about patient safety as a healthcare organization, you share good news. You write about your efforts to... read more

Article
02/22/2022

When it comes to connecting with patients, the community and other key audiences, it’s not just what you say that’s... read more

Article
11/15/2021

Back in the dark ages, before the world was at our fingertips, the task of finding a new doctor might look a bit like... read more

Article
09/27/2021

Congratulations! You’ve just been awarded the task of brainstorming blog topics for your healthcare organization. You... read more

Article
11/17/2020

If you said before that you are trying to stay off social media, we wouldn’t blame you. Today’s negative headlines... read more

Article
08/10/2020

Physician bios are one of the most common entry points for patients and a crucial part of any physician marketing strategy.... read more

Article
01/02/2020
Reviews

Submitted by Hijinio Reynoso at Marketing Executive


Over the course of seven years, I've worked with WriterGirl on various marketing projects across two different jobs. I've found the team to be consistent in quality: very organized, healthcare subject matter experts, and excellent communicators. They're friendly people and are true partners to help ensure that objectives are achieved. I've worked with them on a website rewrite to support a relaunch/redesign (hundreds of pages) for an established hospital/healthcare system, and most recently, I brought them in to develop new blog content for a radiology business analytics company. Rebecca, Dama, and Dana were the core team members that supported me in this. As expected, they're very easy to work with and dedicated to seeing the project through. Thank you, team! A+++ to each of you!

    Overall Rating

  • Communications
  • Content Marketing

This vendor would be at the top of my list

Submitted by a verified client from an academic medical system


We have used WriterGirl for several projects so far. Great results, professional project management, attentive to our needs. A great addition to our growing need for effective content.
    Overall Rating

  • Marketing

I would include this vendor on my list

Submitted by Emilie Ansel at Private Health News


We have used WriterGirl and Associates for several projects over the years (as well as recommending them to others). Their work is consistently high quality and thorough- they really do help you 'build your brand'. Their process is easy and efficient AND it doesn't hurt that they are a fabulous group to work with! You cannot go wrong choosing them.
    Overall Rating

  • Communications
  • Content Marketing
  • Patient Education

This vendor would be at the top of my list

Submitted by a verified client


I've worked with WriterGirl for 3+ years on several healthcare-related web content development projects and their whole team has been wonderful. They consistently produce high-quality, engaging, and relevant content that ranks high on Google SERP when searching for keywords related to adult medicine specialties. I'd highly recommend working with WriterGirl if you're seeking an experienced and approachable content strategy and writing firm, that's also woman-owned.
    Overall Rating

  • Content Marketing

This vendor would be at the top of my list

Submitted by Jean Hitchcock at Hitchcock Marketing & Communication


I may have reviewed Writer Girl prior to this but I wanted update my comments based on recent work. Writer Girl is an extension of our team for all things content. It does not matter what the product, they produce first-rate content for any tactic. The variety of writers make them the first place we go to content support and you should too. 

    Overall Rating

  • Content Marketing

This vendor would be at the top of my list

Submitted by a verified client from a health system


Writer Girl is the most trusted, valued partner to our team! I have worked with them over the past six years at two different organizations and have only had positive experiences. Their combination of technical skill and customer service make them invaluable to our organization. The quality of their work makes even our pickiest physician SMEs happy. We have multiple case studies of significant increases to organic traffic after new content/content updates because of their solid SEO knowledge. Their communication is seamless and they do a great job of keeping us on deadline. Couldn't recommend Writer Girl enough! 

    Overall Rating

  • Communications
  • Content Marketing
  • Creative Services
  • Digital Strategy

I would include this vendor on my list

Submitted by Steven Riser at ''


I've had the pleasure of working with Nina on an ongoing basis over the past year. She and her team are incredibly responsive, knowledgeable, and accommodating. Turn around times are quick, often ahead of schedule. She's been an invaluable partner in helping me keep our very large writing project (~170 pages) organized and moving forward. I'd highly recommend WriterGirl for anyone looking for content creation.

    Overall Rating

  • Content Marketing
  • Digital Strategy

This vendor would be at the top of my list

Submitted by Glenn Krauss at Core-CDI


Writergirl was very professional in all aspects of the project from my initial contact with the organization, taking the time to learn about my line of business, what I was trying to accomplish in the Press Release, and the time frame I was operating in. I was assigned a project manager and the actual writer of the Press Release was very knowledgeable with my line of business, always very helpful! The final product met my expectations and was completed in the time frame agreed upon. If you are looking for a company that specializes in healthcare content creation, whether it be a press release, newsletter, social media, this is the company you need to reach out to. I am more than satisfied with the service I received and plan to reach out to the company with additional project work.



    Overall Rating

  • Communications
  • Content Marketing
  • Digital Strategy

This vendor would be at the top of my list

Submitted by a verified client from a health system


This team is savvy and dedicated to quality content for my organization. They are skilled at what they do and professional in how they do it. 

    Overall Rating

  • Communications
  • Content Marketing
  • Creative Services

I would include this vendor on my list
Recent Reviews

5/5

Over the course of seven years, I've worked with WriterGirl on various marketing pr...read more


5/5

This team is savvy and dedicated to quality content for my organization. They are skill...read more


5/5

Writergirl was very professional in all aspects of the project from my initial contact ...read more


View All Reviews
Details

Company Brochure
Employees: 11-50
Min. Project Size: Any
100% Focused on Healthcare
100% of WG Content's customers are in the healthcare industry
Service Focus

Communications accounts for 20% of their focus
- 5 Reviews
Content Marketing accounts for 20% of their focus
- 8 Reviews
Creative Services accounts for 10% of their focus
- 2 Reviews
Digital Strategy accounts for 20% of their focus
- 3 Reviews
Email Marketing accounts for 10% of their focus
Patient Education accounts for 20% of their focus
- 1 Review