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Klein & Partners on 10/18/2023 in Conference Speaker

Reimagining the Digital Experience: How Baystate Health Uses Market Research to Guide the Way

Reimagining the Digital Experience: How Baystate Health Uses Market Research to Guide the Way
The JW Marriott Los Angeles, LA
900 W Olympic Blvd, Los Angeles, CA 90015, USA
11/07/2023 - 11/07/2023
2:15PM - 3:00PM
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HCIC23 Tools Technology Analytics Digital Strategy Digital Experience Digital Transformation Market Research User Research Mobile

Tools, Technology & Analytics Track Sponsored by FreshPaint


From budgeting in financially stringent times to working across departments to involving the right people at the right time, the digital transformation process is never easy. 

In this session, hear how a large health system completely reimagined their consumer digital strategy. Using both website and mobile app user research and persona-based journey mapping, learn what it takes to rebuild a digital experience from the ground up.


Presented by:

Beth Chelotti
Manager, Digital & Web 
Baystate Health 

Rob Klein
Chief Executive Officer 
Klein & Partners

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Klein & Partners

Klein & Partners

Rob Klein founded Klein & Partners with the purpose of helping healthcare clients find their brand voice through innovative market research services. Since inception, the company has grown ten-fold... Read more

900 W Olympic Blvd, Los Angeles, CA 90015, USA

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