As virtual front doors, websites have a major impact on how people view an organization. And, the Coronavirus pandemic has only elevated consumer expectations for personalized digital experiences.
Examine research on consumer healthcare expectations and behaviors generally, and how they have been changed by the pandemic. Hear what hospitals need to do digitally in this ‘new normal,’ including what consumers want and how to improve the online experience.
Presenters
Kathy Divis
President, Greystone.net
Rob Klein
Founder and CEO, Klein & Partners
Engagement Strategies Track - Sponsored by Pandora
Rob Klein founded Klein & Partners with the purpose of helping healthcare clients find their brand voice through innovative market research services. Since inception, the company has grown ten-fold... Read more
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