Consumer Perceptions on Aging Well

The Marketing Strategy Implications of New National Survey

A Strategic Health Care Marketing webinar for health care marketers, communicators, and strategists

People age fifty and older represent the largest demographic of health care consumers. But do you know how to best reach and market your health care organization to this audience, and which products and services resonate the most with them?

Join the health care marketing experts from Cox Health Marketing for the revealing answers from their “Aging Well” national research study. Find out how older adults are taking care of themselves and their health — what’s working, what’s not, and which services and treatments they seek to improve their quality of life.

We’ll segment audience perspectives and show you what engages this group in their health care as they get older. You’ll discover how to use these insights to drive patient volumes and get the highest return on your marketing investment.

You’ll learn:

• Practical tips you can start using immediately to broaden your reach and improve engagement with consumers age fifty and over
• Which products, treatments, and services are most in demand with the target audience
• Keys to effectively partner with and empower these consumers to “age well”

Join us on March 25 and you’ll leave this webinar with the knowledge you need to capture the attention of this growing demographic — and implement strategies to successfully connect with them.

With Presenters:

• Rob Klein, Founder & CEO, Klein & Partners
• Luisa Banks, Managing Director, Healthcare, Cox Health Marketing