Research for your brand's health
About Klein & Partners

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The goal of any brand that wishes to be strong is to “acquire and retain customers more efficiently and profitably than competitors over the long-term.”

Klein & Partners’ suite of quantitative and qualitative research and consulting services is geared toward improving your brand’s overall health; whether it is in providing information that helps your brand increase its share of new patients or increase its retention of existing patients (i.e., share of wallet).


Did my communication efforts work (in the short-term)?
Through an online survey in your market, quickly access the short-term effectiveness of your advertising efforts, including the all-important metric of brand linkage. 

Will my communication efforts work?
Through an online survey in your market, quickly and cost-effectively evaluate communication efforts. Learn your message and creative’s comprehension, impact, and brand linkage before you launch your campaign. 

What is my Brand Equity Score?
A single brand equity number that reveals your brand’s overall strength compared to your competitors. PLus, it can be peeled back to reveal your acquisition and retention strengths and weaknesses. 

How healthy is my brand relative to the competition (over the long-term)?
A comprehensive brand health information tool that measures and tracks your brand’s long-term health and its components in a competitive environment. 

How do I put in place and objective brand management process?
Complete brand management information gathering (i.e., qualitative and quantitative) and synthesis process to guide your brand strategy and operationalization initiatives. 

How do I better discover the voice of my digital customer?
From a website customer experience survey with expert insights, identify customer improvement areas. Learn where to prioritize improvement areas, where redesign efforts have been successful, and measure how your website experience is impacting your overall brand. 

How do I better understand individual differences in consumers and what drives their motivations?
Patterns of Adapting to Health (PATH) is a psychographic segmentation method for detecting and diagnosing unconscious behavioral patterns within a persona that both shapes and constrains adaptive health behavior and health outcomes.

Annual Omnibus Consumer Study
What are Americans thinking about healthcare these days?
Each year, we conduct a national online survey among healthcare decision-makers to learn how they think about a myriad of healthcare topics. The findings are available on our website are no charge. Happy reading!

"research for your brand's health"

A single focus: The landscape of American healthcare is changing at an increasingly rapid pace. Never before has the need to understand the forces in your marketplace been so crucial to the survival of your brand. At the same time, research budgets are being stretched as never before. Klein & Partners is keenly aware of these trends. As a result, Klein & Partners has a single focus - to provide the most reliable, timely, and cost effective healthcare market information that empowers clients to make well-informed and financially sound decisions.

Vast experience talking with healthcare stakeholders: consumers, patients, health plan members, physicians, nurses, employers, senior leaders, opinion leaders, brokers...just about anyone involved in providing, paying for, governing, or receiving healthcare services.

Unique point of view: Our goal is to assist clients in developing, operationalizing, and maintaining their brand strategies by providing strategic and tactical marketing research and consulting services that are designed and analyzed with your brand's health in mind. Every product, pricing, distribution, service, marketing, and communication decision you make either adds to or detracts from your brand's health.

So whether your business issues encompass service line (re)design, market segmentation, patient experience, new market feasibility, communication evaluation and tracking, or brand health measurement.'s all brand research.

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Core Values

Accountability: We promise our clients to stay abreast of what is going on in healthcare, brand management, and marketing research so that we can always provide the highest quality business intelligence.

Curiosity: We have a never-ending thirst to find out why.

Competition: We want us both to win. Winning leads to growth and growth is more fun.

Conviction: We have a definite point-of-view on healthcare brand strategy and how ALL market research interacts to maximize your brand's health.

Humility: Patients and their families are the true heroes.

Innovation: We value creative thinking and risk taking. We embrace change and have no fear of trying new things.

Integrity: Nothing less than complete honesty and integrity will build trust with our clients.

Leadership: Leaders lead....period.

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A webinar featuring Rob Klein, CEO, Klein and Partners, and Stewart Gandolf, CEO, Healthcare Success. How should your... read more


Want to know more about consumer reactions to the Coronavirus?  Check out the wave I results from the 2020 National... read more


CAUTION: Preference question at work.  The preference question has been around forever. Learn new ways... read more


Check out the 2016 Omnibus Study Report which focuses on Millennials Digital Healthcare Behaviors vs. Older Adults. ... read more


[Healthcare Success Leadership Podcast] In this installment of our continuing educational series, Healthcare Success... read more


[Podcast: Part of continuing series.] Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of... read more


[Podcast: Part Two in a series.] Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare... read more


Submitted by Laila Waggoner at Core Health on Friday, September 23, 2022

I've had the good fortune to have worked with Rob from both the agency and provider/client perspectives, and have valued the comprehensive approach to evaluating, measuring and tracking brand equity through the BRANDengine lens. Rob's methodology goes beyond mere awareness and preference to truly understand the factors that impact "attraction" (acquisition) and "attachment" (loyalty/retention). Klein's data and findings help drive meaningful and relevant recommendations that impact experience, branding and service line marketing strategies. Highly recommend!

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  • Branding
  • Market Research
  • Surveys

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Clients & Case Studies

Emory Healthcare
Mount Sinai
Renown Health

Company Brochure
Employees: 1-10
Min. Project Size: Any
100% Focused on Healthcare
100% of Klein & Partners's customers are in the healthcare industry
Service Focus

Branding accounts for 40% of their focus
- 1 Review
Market Research accounts for 50% of their focus
- 1 Review
Surveys accounts for 10% of their focus
- 1 Review