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Chicago Area Illinois 60462

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Sixteen years ago, Rob Klein founded Klein & Partners with the purpose of helping healthcare clients find their brand voice through innovative market research services. Since then, the company has grown ten-fold, adding many key products such as BRANDengine℠. And, five years ago, Toni Klein joined Rob as a partner and lead of our, then new, digital practice. And, now as we enter our seventeenth year, Klein & Partners is growing and evolving again to better help you understand and improve your brand. We are proud to now be ‘an affiliate of the DRG.’ The DRG has been our research partner since the beginning and we have grown together. Now we are making the relationship official. We are excited to see what the next decade brings!

Service Focus

Market Research

Healthcare Focus


Research for your brand's health

Quick Nav: Brand Health | Core Values

The goal of any brand that wishes to be strong is to “acquire and retain customers more efficiently and profitably than competitors over the long-term.”

Klein & Partners’ suite of quantitative and qualitative research and consulting services is geared toward improving your brand’s overall health; whether it is in providing information that helps your brand increase its share of new patients or increase its retention of existing patients (i.e., share of wallet).


Did my communication efforts work (in the short-term)?
Through an online survey in your market, quickly access the short-term effectiveness of your advertising efforts, including the all-important metric of brand linkage. 

Will my communication efforts work?
Through an online survey in your market, quickly and cost-effectively evaluate communication efforts. Learn your message and creative’s comprehension, impact, and brand linkage before you launch your campaign. 

What is my Brand Equity Score?
A single brand equity number that reveals your brand’s overall strength compared to your competitors. PLus, it can be peeled back to reveal your acquisition and retention strengths and weaknesses. 

How healthy is my brand relative to the competition (over the long-term)?
A comprehensive brand health information tool that measures and tracks your brand’s long-term health and its components in a competitive environment. 

How do I put in place and objective brand management process?
Complete brand management information gathering (i.e., qualitative and quantitative) and synthesis process to guide your brand strategy and operationalization initiatives. 

How do I better discover the voice of my digital customer?
From a website customer experience survey with expert insights, identify customer improvement areas. Learn where to prioritize improvement areas, where redesign efforts have been successful, and measure how your website experience is impacting your overall brand. 

How do I better understand individual differences in consumers and what drives their motivations?
Patterns of Adapting to Health (PATH) is a psychographic segmentation method for detecting and diagnosing unconscious behavioral patterns within a persona that both shapes and constrains adaptive health behavior and health outcomes.

Annual Omnibus Consumer Study
What are Americans thinking about healthcare these days?
Each year, we conduct a national online survey among healthcare decision-makers to learn how they think about a myriad of healthcare topics. The findings are available on our website are no charge. Happy reading!

"research for your brand's health"

A single focus: The landscape of American healthcare is changing at an increasingly rapid pace. Never before has the need to understand the forces in your marketplace been so crucial to the survival of your brand. At the same time, research budgets are being stretched as never before. Klein & Partners is keenly aware of these trends. As a result, Klein & Partners has a single focus - to provide the most reliable, timely, and cost effective healthcare market information that empowers clients to make well-informed and financially sound decisions.

Vast experience talking with healthcare stakeholders: consumers, patients, health plan members, physicians, nurses, employers, senior leaders, opinion leaders, brokers...just about anyone involved in providing, paying for, governing, or receiving healthcare services.

Unique point of view: Our goal is to assist clients in developing, operationalizing, and maintaining their brand strategies by providing strategic and tactical marketing research and consulting services that are designed and analyzed with your brand's health in mind. Every product, pricing, distribution, service, marketing, and communication decision you make either adds to or detracts from your brand's health.

So whether your business issues encompass service line (re)design, market segmentation, patient experience, new market feasibility, communication evaluation and tracking, or brand health measurement.'s all brand research.

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Core Values

Accountability: We promise our clients to stay abreast of what is going on in healthcare, brand management, and marketing research so that we can always provide the highest quality business intelligence.

Curiosity: We have a never-ending thirst to find out why.

Competition: We want us both to win. Winning leads to growth and growth is more fun.

Conviction: We have a definite point-of-view on healthcare brand strategy and how ALL market research interacts to maximize your brand's health.

Humility: Patients and their families are the true heroes.

Innovation: We value creative thinking and risk taking. We embrace change and have no fear of trying new things.

Integrity: Nothing less than complete honesty and integrity will build trust with our clients.

Leadership: Leaders lead....period.

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Contact Information

Klein & Partners Website

Chicago Area, IL 60462

Healthcare Customers

Emory Healthcare
Mount Sinai
Renown Health
Company Brochure
1-10 Employees
Any Min. Project Size


Klein & Partners Member Articles

How is the Coronavirus Impacting Healthcare Perceptions and Behaviors?

A webinar featuring Rob Klein, CEO, Klein and Partners, and Stewart Gandolf, CEO, Healthcare Success.How should your marketing...

Posted By Klein & Partners on 05/15/2020

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How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave I Results – April 2020)

Want to know more about consumer reactions to the Coronavirus? Check out the wave I results from the 2020 National...

Posted By Klein & Partners on 04/14/2020

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How to Improve the Preference Question

CAUTION: Preference question at work. The preference question has been around forever. Learn new ways to interpret...

Posted By Klein & Partners on 06/11/2018

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A Brand Equity Model for Healthcare Practitioners

Check out the recently published article in Healthcare Strategy Alert! which highlights how to quantify the value of your...

Posted By Klein & Partners on 05/25/2018

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Klein & Partners Audio Files

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[Healthcare Success Industry Leadership Podcast] In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and...

Posted By Klein & Partners on 03/09/2018

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[Healthcare Success Leadership Podcast] In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare...

Posted By Klein & Partners on 03/09/2018

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[Podcast: Part of continuing series.] Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about...

Posted By Klein & Partners on 03/09/2018

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[Podcast: Part Two in a series.] Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about how...

Posted By Klein & Partners on 03/09/2018

Klein & Partners Presentations

Millennials & Digital Healthcare Behaviors

Check out the 2016 Omnibus Study Report which focuses on Millennials Digital Healthcare Behaviors vs. Older Adults....

Posted By Klein & Partners on 05/25/2018

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