Master Class - Sponsored by Invoca
In this master class, get a 360° view of the perceptions, attitudes, concerns and needs of healthcare consumers and marketers based on three recent national surveys, including the latest in digital ethnographic research. Hear what’s important, how disruption is impacting healthcare on all sides and suggestions on ways to interpret the results and adapt for greatest impact.
This interactive session will use breakout groups and design thinking methods to brainstorm on the implications for various stakeholders and how best to use the insights to advance your organization. Leave the workshop with a deeper knowledge and understanding of the current thinking of your peers and stakeholders, and with a framework to develop strategies and solutions to implement in your market(s).
Presented by:
Dean Browell
Chief Behavioral Officer
Feedback
Rob Klein
Founder & CEO
Klein & Partners
Laila Waggoner
Vice President, Healthcare Strategy
Core Health
Rob Klein founded Klein & Partners with the purpose of helping healthcare clients find their brand voice through innovative market research services. Since inception, the company has grown ten-fold... Read more
19999 W Country Club Dr, Aventura, FL 33180, USA
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