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Klein & Partners on 01/24/2023 in Conference Sessions

Teamwork, Passion & Consumer Insights: Bring a New Brand Promise to Life

Teamwork, Passion & Consumer Insights: Bring a New Brand Promise to Life
JW Marriott Austin
110 E 2nd St, Austin, TX 78701, USA
04/17/2023 - 04/17/2023
10:15AM - 11:15AM
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HMPS23 Engagement Strategy Market Research Brand Optimization

Engagement Strategies Track - Sponsored by IQVIA


UMC Health System transformed from “just” a county hospital to the market share leader by optimizing its brand's position in consumers’ minds. Examine how market research guided the process to ensure internal and external consistency. 


Hear how to engage buy-in and commitment to living the brand.


Presented by:

Susie Pfeiffer 
Creative Director 
UMC Health System

Kala Waits 
Director of Marketing 
UMC Health System

Rob Klein 
Founder & CEO 
Klein & Partners

REGISTER HERE


Klein & Partners

Klein & Partners

Rob Klein founded Klein & Partners with the purpose of helping healthcare clients find their brand voice through innovative market research services. Since inception, the company has grown ten-fold... Read more

110 E 2nd St, Austin, TX 78701, USA

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