Teamwork, Passion & Consumer Insights: Bring a New Brand Promise to Life

Engagement Strategies Track - Sponsored by IQVIA

UMC Health System transformed from “just” a county hospital to the market share leader by optimizing its brand's position in consumers’ minds. Examine how market research guided the process to ensure internal and external consistency. 

Hear how to engage buy-in and commitment to living the brand.

Presented by:

Susie Pfeiffer 
Creative Director 
UMC Health System

Kala Waits 
Director of Marketing 
UMC Health System

Rob Klein 
Founder & CEO 
Klein & Partners

REGISTER HERE