Freshpaint is a Healthcare Privacy Platform that connects and standardizes customer data from your site or app to your marketing and analytics tools. Freshpaint allows users to safely send customer data to their ads, analytics, and website tracking destinations that are not HIPAA compliant.
We help healthcare companies grow faster.
Our customers use Freshpaint to make their websites and entire marketing stack HIPAA compliant. It's impossible to use modern analytics and marketing tools without sharing sensitive HIPAA-regulated data. Our platform does the hard thing of moving data from A to B. And then we do the really hard thing of controlling the flow of sensitive HIPAA-regulated data to various 3rd-party marketing tools.
We're building the data infrastructure that safeguards patient privacy while also enabling marketing teams to promote access to healthcare.
Help us build the future.
Purpose Built for Healthcare Marketing in a Privacy-Focused World
Replace unsafe tracking tech
Freshpaint replaces all unsafe tracking technologies with a BAA protected platform.
Block sensitive data by default
Freshpaint blocks data to any non-compliant tool by default, reducing compliance risks caused by human error.
Preserve the visitor journey
Freshpaint creates an anonymous identification for every visitor, so you can still get a complete view of the customer journey while protecting privacy.
Avoid high switching costs
Freshpaint’s secure server-side connections make sure tools like Google Analytics and Google Ads work the way you expect without giving them access to sensitive data.
Since HHS first issued its guidance on the use of online tracking technologies, along with later updates , healthcare... read more
The last time HHS updated its guidance surrounding the use of online tracking technologies, it sent shockwaves through... read more
Healthcare marketers have been very positively impacted by advances in technology over the past several years, allowing... read more
Today, we’re launching the Freshpaint Healthcare Privacy Platform. It’s the only technology in the industry... read more
Customer data platforms (CDPs) are an excellent choice for data management in many industries. But healthcare isn’t... read more
What did it take to get most of the healthcare world asking questions about why things like Facebook Ads and Google Analytics... read more
When Microsoft released Internet Explorer 3.0, and President Clinton signed the Health Insurance Portability and Accountability... read more
Healthcare and privacy legal experts from Faegre Drinker, along with Freshpaint and Accelerated Digital Media to discuss... read more
Healthcare marketers are charged with balancing patient privacy with promoting access to care. New web tracking and HIPAA... read more
There’s a lot of awareness of Google Analytics and the Meta Pixel leading to HIPAA violations. But, those aren’t... read more
Healthcare marketers have a duty to promote access to care while protecting patient privacy. Recent guidance from HHS OCR... read more
Be the first to leave a review
