Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
Artificial intelligence (AI) is revolutionizing marketing. However, AI in marketing is about much more than automating tasks...
Posted By Invoca on 08/24/2023
At this year’s DrupalCon in Pittsburgh, I not only had the pleasure of attending, but I also had the opportunity to...
Posted By Phase2 on 07/18/2023
In today’s world, healthcare organizations rely on digital channels more than ever before. From delivering care to...
Posted By Forum for Healthcare Strategists on 06/28/2023
There are a wide range of social media channels available to today’s marketers. There are so many that it can be challenging...
Posted By Strategic Communications on 06/14/2023
Data-driven marketers have their online conversion funnel down to a science. They know exactly how many clicks their paid...
Posted By Invoca on 05/10/2023
Sitecore usage among hospitals and health systems has grown steadily over the last decade. This growth was further accelerated...
Posted By Alliance Innovations on 03/27/2023
ChatGPT is an artificial intelligence chatbot that can have human-like conversations, translate, and provide users with...
Posted By Healthcare Success on 03/08/2023
There have been plenty of articles, white papers, and webinars discussing the benefits and approaches to using personalization...
Posted By Alliance Innovations on 03/07/2023
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