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We’re Married to the Data: Our Insights into Google Analytics’ Evolution to GA4

We’re Married to the Data: Our Insights into Google Analytics’ Evolution to GA4

Google recently made an announcement that seemed kind of timely for wedding season—giving us something old, something...

Posted By Primacy on 04/07/2022

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Data Google Analytics Digital Strategy Content Marketing Engagement Marketing Social Media

Google Sets Deadline for Universal Analytics

Google Sets Deadline for Universal Analytics

On March 16th, Google announced July 1, 2023 as the date they plan to sunset Universal Analytics (also known as GA3). This...

Posted By MHP / Team SI on 04/01/2022

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Google Analytics GA4 Universal Analytics Data Digital Strategy

It’s Time To Migrate From Universal Analytics to GA4

It’s Time To Migrate From Universal Analytics to GA4

Well, it’s official. Google recently announced their plans to sunset the previous version of Google Analytics—known...

Posted By Phase2 on 04/01/2022

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Google Analytics Digital Strategy Universal Analytics Data GA4

Top 5 Benefits of Google Analytics 4

Top 5 Benefits of Google Analytics 4

In October 2020 Google announced the introduction of Google Analytics 4 (GA4). In July 2023, the current Universal Analytics...

Posted By Reason One on 03/30/2022

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Google analytics GA4

Google Announces Sunset of Universal Analytics

Google Announces Sunset of Universal Analytics

After years of teasing, Google is ready to fully switch to Google Analytics 4 (GA4). What does this mean for marketers?...

Posted By Reason One on 03/21/2022

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Google Analytics GA4 Universal Analytics Data-Driven Marketing Website Analytics Data

Best Practices for Google Analytics Account Structure (and Prepping for the New GA)

Best Practices for Google Analytics Account Structure (and Prepping for the New GA)

Summary: Google Analytics 4 is here and will totally change how you track your website data. We break down the difference...

Posted By Reason One on 08/24/2021

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Analytics Google Google Analytics 4 Data Website Strategy Digital Strategy

Why Marketers, Publishers, and Analysts Should Start Using Google Analytics 4

Why Marketers, Publishers, and Analysts Should Start Using Google Analytics 4

Since it was announced by Google in October of 2020, Google Analytics 4 (GA4) has received lots of attention - most...

Posted By Phase2 on 07/21/2021

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Google Analytics GA4 Marketing Universal Analytics UA Digital Strategy

Google Analytics 4: What it means to marketers

Google Analytics 4: What it means to marketers

Google Analytics has long been a go-to for marketers seeking the biggest returns on their investments. And the new Google...

Posted By Coffey Communications on 03/29/2021

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Google Analytics GA4 marketing strategy healthcare ROI

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