Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's... read more

There was once a time when marketing departments were called “marketing wizards.” This made sense because they... read more

In healthcare, the harsh reality is that no single organization can help everybody. I’d like to take that notion... read more

Episode Overview In this episode of Ignite, our hosts dive into the intricacies of the recent update to the HHS Bulletin,... read more

AI is an incredibly powerful tool for healthcare marketing and has already started to transform the industry. When many... read more

We get it— it’s only natural that healthcare marketers often stay hyper-focused on new patient acquisition.... read more

Episode Overview In this episode, Lauren Leone and Rob Sauter explore the recent Google SEO Core update, known as the... read more

Dive into the dynamic world of healthcare marketing with our host and Cardinal’s CEO, Alex Membrillo, and special... read more

CEO Alex Membrillo and Chief Strategy Officer Rich Briddock discuss the complexities of HIPAA-compliant full-funnel advertising... read more

If you’re looking for a reason or some inspiration to finally launch your SEO strategy, look no further because we’ve... read more

How are you powering your customer retention program? Do you even have one? While the healthcare industry has traditionally... read more

Healthcare marketing is a critical aspect of the healthcare industry, aimed at improving patient engagement and experiences.... read more

New patient acquisition is always a priority, but what about your existing patients? Reactivating patients is one of the... read more

Discover the benefits of healthcare marketing for your organization, from building a strong patient pipeline to maximizing... read more

Healthcare marketers often overlook the most straightforward tasks to get their websites ranking on Google. Though they... read more

Labor shortages continue to plague the healthcare industry, stifling growth and damaging the patient experience. We’ve... read more

Ranking at the top of the SERP isn’t easy for competitive healthcare search terms. Learn the top tactics that’ll... read more

Maximize your PPC budget and improve campaign performance by tackling six low-hanging fruits that bring immediate results.... read more

Take your patient acquisition to the next level with a smart, efficient, and scalable OB/GYN digital marketing strategy.... read more

In the race to expand, fold in new locations, and acquire new patients, many DSOs face problems of scale. In this blog... read more

By now, you know that search engine optimization (SEO) is a longer-term play. But you don’t have to be in the dark... read more

When evaluating SEO performance, multi-location brands face a number of common challenges. In this blog post, we explore... read more