Healthcare marketing statistics suggest spending on digital advertising by the healthcare and pharmaceutical industries will...
Posted By Invoca on 02/27/2024
Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why...
Posted By Strategic Communications on 09/28/2023
Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence,...
Posted By Healthcare Success on 09/21/2023
Artificial intelligence (AI) is revolutionizing marketing. However, AI in marketing is about much more than automating tasks...
Posted By Invoca on 08/24/2023
AI tools for business are some of the most important (and interesting) technologies for supporting modern commerce and workplaces....
Posted By Invoca on 08/07/2023
Healthcare consumers are driven by convenience, access, cost, relationships, and flexibility. Quite the demand and even...
Posted By Forum for Healthcare Strategists on 07/25/2023
At this year’s DrupalCon in Pittsburgh, I not only had the pleasure of attending, but I also had the opportunity to...
Posted By Phase2 on 07/18/2023
In today's digital world, consumers are interacting with businesses across a variety of channels, from websites and...
Posted By Yext on 05/31/2023
Over the past few weeks, Yext has hosted an AI webinar series and interviewed two healthcare leaders, John Davey, Mount...
Posted By Yext on 05/10/2023
