We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels...
Posted By Strategic Communications on 08/03/2021
Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click...
Posted By Healthcare Success on 08/02/2021
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine print on a hospital...
Posted By Aha Media Group on 08/02/2021
How do you build a roadmap for an integrated strategy, incorporating values-based brand building coupled with demand generation...
Posted By The Society for Health Care Strategy & Market Development (SHSMD) on 07/21/2021
The global scale of uncertainty surrounding COVID-19 was a first for everyone—forcing all of us to quickly adapt....
Posted By Primacy on 07/21/2021
I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital...
Posted By Strategic Communications on 07/12/2021
Most will agree when I say that last year was a whirlwind. We saw our “normal” become not-so-normal in a matter...
Posted By Modea on 07/01/2021
Video continues to be a popular and effective way to boost marketing efforts, especially with the emergence of video-first...
Posted By Strategic Communications on 06/30/2021
All signs point to more change ahead for healthcare in 2021. Industry insiders and outside analysts predict mergers and...
Posted By Primacy on 06/30/2021
