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10 Simple Tips for Writing Great Copy

10 Simple Tips for Writing Great Copy

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for...

Posted By Strategic Communications on 05/13/2022

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Content Marketing Marketing Communication Copywriting Writing Copy Content Strategy

Best Practices for Hiring Agencies, Contractors, and Freelancers

Best Practices for Hiring Agencies, Contractors, and Freelancers

There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun”...

Posted By Strategic Communications on 05/06/2022

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Advertising Marketing Strategy Content Marketing Branding Referrals Hiring

Consumerism in Healthcare: Adding Value with Salesforce Health Cloud

Consumerism in Healthcare: Adding Value with Salesforce Health Cloud

Expectations, we all have them. Maybe for you, it’s the expectation that the barista will make your coffee at just...

Posted By Silverline on 05/06/2022

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Healthcare Consumerism Digital Strategy Personalization Member Experience Salesforce Health Cloud

SHSMD Members Discuss How to Build Public Trust and Confidence in Health Care

SHSMD Members Discuss How to Build Public Trust and Confidence in Health Care

Trust is the foundation to any relationship, and it is no different for health care providers and the communities they serve....

Posted By The Society for Health Care Strategy & Market Development (SHSMD) on 05/02/2022

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Trust Reputation Marketing Strategy Patient Engagement Crisis Communication Covid-19

Marketing Automation and the Patient Journey

Marketing Automation and the Patient Journey

A patient’s journey through the healthcare system can be filled with stress and anxiety.Finding the right diagnostic...

Posted By Hileman Group on 05/02/2022

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Marketing Automation Patient Experience Patient Retention Patient Satisfaction Personalization

How Health Risk Assessments Can Boost Service Line Volume

How Health Risk Assessments Can Boost Service Line Volume

As COVID-19 cases and deaths fall, healthcare consumers are restarting their prevention routines and catching up on screenings....

Posted By GLC on 04/28/2022

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Digital Marketing Marketing Strategy Health Risk Assessments HRAs Content Marketing Digital Strategy

How to Orchestrate a Superior Digital Patient Journey

How to Orchestrate a Superior Digital Patient Journey

In an increasingly competitive healthcare environment, organizations need to do everything in their power to bring in patients...

Posted By Mercury Healthcare on 04/21/2022

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Digital Experience Patient Journey Patient Experience Digital Front Door Marketing Strategy EHR

My Favorite Question to Ask When Hiring Marketing Professionals

My Favorite Question to Ask When Hiring Marketing Professionals

Throughout my career I have hired a number of people into marketing roles, and have also aided other companies and organizations...

Posted By Strategic Communications on 04/08/2022

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Creative Marketing Career Advice Marketing Strategy Innovation Hiring Staffing

HIPAA Marketing

HIPAA Marketing

If you worked in a healthcare facility or opened your medical practice in the last 26 years, then you understand HIPAA as...

Posted By SocialClimb on 04/08/2022

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HIPAA Automated Practice Marketing Growth Patient Experience Reputation Management Google

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