Primacy is a nationally recognized top agency that accelerates growth by building exceptional brand experiences. Our team is comprised of best-in-class, tenured experts spanning intelligence, branding, experience, technology, and marketing, with over 200 industry awards.
Primacy works with purpose-driven leaders who have the power to redefine the future in our 4 core industries—education, financial services, health, and manufacturing. By building experiences that solve some of today's most important challenges, we elevate the human experience.
Primacy is based out of West Palm Beach, Boston, and Hartford. To learn more about how we deliver outsized results visit theprimacy.com and follow us on Instagram and LinkedIn.
Get the latest on what’s happening with the state of Google and Meta tracking pixels — and best practices... read more
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We recently celebrated Global Accessibility Day at Primacy on May 20th because we feel it’s important to create... read more
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Google recently made an announcement that seemed kind of timely for wedding season—giving us something old, something... read more
Here's how one brand went viral and saw immediate results without a single celebrity or puppy in sight. As someone... read more
When it comes to memorable brands with a strong sense of identity, there seems to be a common thread. Remember... read more
I had a former boss who was famous for jumping up in the middle of meetings, heading to the whiteboard and starting to... read more
The global scale of uncertainty surrounding COVID-19 was a first for everyone—forcing all of us to quickly adapt.... read more
All signs point to more change ahead for healthcare in 2021. Industry insiders and outside analysts predict mergers and... read more
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The financial fallout of the pandemic is coming more painfully into view at organizations budgeting for a new fiscal... read more
The last several months have turned higher education upside down. The rules and expectations have suddenly changed, leaving... read more
This pandemic has been a catalyst for a dramatic change in healthcare delivery, but it is also spurring new imperatives... read more
Back in 2014, I wrote an article entitled, “ Eight Things to Expect from an Agency Partner ” that appeared... read more
Hospitals, healthcare systems and providers of all kinds are facing unprecedented demands due to COVID-19. The pandemic... read more
The proliferation of the COVID-19 virus and the worldwide response to this pandemic has been unprecedented. In the flurry... read more
To help healthcare systems and hospitals better provide updates and streamline communications with their communities,... read more
You don’t need to throw out your painstakingly researched and optimized media plan on account of the COVID-19 pandemic,... read more
It’s 2019 – we are well past the days of “spray and pray” marketing. Customers, businesses and... read more
For the nearly 20% of Americans living with disabilities, the Internet is a life-changing technology. For businesses,... read more
Watch a quick sampling of the wide variety of work we’ve done recently. ... read more
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