In the world of content planning and writing, search engine optimization (SEO) is often backburnered, outsourced, or in... read more

Get the latest on what’s happening with the state of Google and Meta tracking pixels — and best practices... read more

In an era where consumers are dictating the rules of the game, healthcare providers need to revamp their marketing strategies... read more

The annual Society for Healthcare Strategy and Market Development (SHSMD) conference pinpoints new opportunities. ... read more

The best user experience insights (and also the most exciting ones) are discovered by following a trail of clues. Murder... read more

How Primacy and our Drupal Product Partner ZenSource, collaborated with industry leading Digital Adoption Platform Whatfix,... read more

TikTok Isn’t Just Dance Trends Anymore It happens every time a new social media channel explodes in popularity.... read more

We recently celebrated Global Accessibility Day at Primacy on May 20th because we feel it’s important to create... read more

Here's how a small city in Kansas ended up in your Analytics report. You may have been noticing increased traffic... read more

Google recently made an announcement that seemed kind of timely for wedding season—giving us something old, something... read more

Here's how one brand went viral and saw immediate results without a single celebrity or puppy in sight. As someone... read more

When it comes to memorable brands with a strong sense of identity, there seems to be a common thread. Remember... read more

I had a former boss who was famous for jumping up in the middle of meetings, heading to the whiteboard and starting to... read more

The global scale of uncertainty surrounding COVID-19 was a first for everyone—forcing all of us to quickly adapt.... read more

All signs point to more change ahead for healthcare in 2021. Industry insiders and outside analysts predict mergers and... read more

With online activity and total user screen time skyrocketing in 2020 , you’ve likely noticed banners and pop-up... read more

The financial fallout of the pandemic is coming more painfully into view at organizations budgeting for a new fiscal... read more

The last several months have turned higher education upside down. The rules and expectations have suddenly changed, leaving... read more

This pandemic has been a catalyst for a dramatic change in healthcare delivery, but it is also spurring new imperatives... read more

Back in 2014, I wrote an article entitled, “ Eight Things to Expect from an Agency Partner ” that appeared... read more

Hospitals, healthcare systems and providers of all kinds are facing unprecedented demands due to COVID-19. The pandemic... read more

The proliferation of the COVID-19 virus and the worldwide response to this pandemic has been unprecedented. In the flurry... read more

To help healthcare systems and hospitals better provide updates and streamline communications with their communities,... read more

You don’t need to throw out your painstakingly researched and optimized media plan on account of the COVID-19 pandemic,... read more

It’s 2019 – we are well past the days of “spray and pray” marketing. Customers, businesses and... read more

For the nearly 20% of Americans living with disabilities, the Internet is a life-changing technology. For businesses,... read more

Watch a quick sampling of the wide variety of work we’ve done recently. ... read more