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An award-winning, full-service digital agency
About Primacy

Primacy is a full-service digital experience agency that provides unparalleled client service and in-depth industry expertise. We create smarter experiences that connect with people during meaningful moments—building greater value for brands while driving measurable results. 


We build websites, marketing campaigns, tools and experiences. Whatever the challenge, it all comes down to making the story of the brand as unique, impactful and unforgettable as possible — then sharing that story with the people who need to hear it.


Primacy works with a diverse range of clients in verticals including consumer, financial services, healthcare, manufacturing, and higher education. Clients include Aetna, Amica, Boston College, Cannondale, Cornell University, Dolby, The Hartford, HMR Weight Management Services Corp., Joslin Diabetes Center, MIT, Mutual of Omaha, Rice University, SCAN Health Plan, Stanley Black & Decker, Tufts Medical Center, UChicago Medicine, University College London and more.  


The company is headquartered in West Palm Beach, with offices in Boston, and Hartford. To find out more, visit www.theprimacy.com




Resources

The best user experience insights (and also the most exciting ones) are discovered by following a trail of clues. Murder... read more

Article
08/10/2022

How Primacy and our Drupal Product Partner ZenSource, collaborated with industry leading Digital Adoption Platform Whatfix,... read more

Article
07/25/2022

TikTok Isn’t Just Dance Trends Anymore It happens every time a new social media channel explodes in popularity.... read more

Article
07/14/2022

We recently celebrated Global Accessibility Day at Primacy on May 20th because we feel it’s important to create... read more

Article
07/07/2022

Here's how a small city in Kansas ended up in your Analytics report. You may have been noticing increased traffic... read more

Article
04/27/2022

Google recently made an announcement that seemed kind of timely for wedding season—giving us something old, something... read more

Article
04/07/2022

Here's how one brand went viral and saw immediate results without a single celebrity or puppy in sight. As someone... read more

Article
03/02/2022

When it comes to memorable brands with a strong sense of identity, there seems to be a common thread. Remember... read more

Article
01/25/2022

I had a former boss who was famous for jumping up in the middle of meetings, heading to the whiteboard and starting to... read more

Article
08/10/2021

The global scale of uncertainty surrounding COVID-19 was a first for everyone—forcing all of us to quickly adapt.... read more

Article
07/21/2021

All signs point to more change ahead for healthcare in 2021. Industry insiders and outside analysts predict mergers and... read more

Article
06/30/2021

With online activity and total user screen time skyrocketing in 2020 , you’ve likely noticed banners and pop-up... read more

Article
10/06/2020

The financial fallout of the pandemic is coming more painfully into view at organizations budgeting for a new fiscal... read more

Article
10/01/2020

The last several months have turned higher education upside down. The rules and expectations have suddenly changed, leaving... read more

Article
07/02/2020

This pandemic has been a catalyst for a dramatic change in healthcare delivery, but it is also spurring new imperatives... read more

Article
06/24/2020

Back in 2014, I wrote an article entitled, “ Eight Things to Expect from an Agency Partner ” that appeared... read more

Article
06/04/2020

Hospitals, healthcare systems and providers of all kinds are facing unprecedented demands due to COVID-19. The pandemic... read more

Article
04/22/2020

The proliferation of the COVID-19 virus and the worldwide response to this pandemic has been unprecedented. In the flurry... read more

Article
03/27/2020

To help healthcare systems and hospitals better provide updates and streamline communications with their communities,... read more

Article
03/27/2020

You don’t need to throw out your painstakingly researched and optimized media plan on account of the COVID-19 pandemic,... read more

Article
03/27/2020

It’s 2019 – we are well past the days of “spray and pray” marketing. Customers, businesses and... read more

Article
02/03/2019

For the nearly 20% of Americans living with disabilities, the Internet is a life-changing technology. For businesses,... read more

Article
06/18/2018
Video
06/18/2018

Watch a quick sampling of the wide variety of work we’ve done recently. ... read more

Video
06/18/2018
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Details

Employees: 51-200
Min. Project Size: $50k+
Service Focus