We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels fast; bad news travels especially fast. The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. Everyone and anybody can have a platform these days. And just about everyone these days is armed with smartphones that offer the ability to capture, record, and share whatever may be going on around them. Sometimes that can create positive exposure for companies and their senior leaders and spokespeople.
Sometimes that exposure, unfortunately, is negative and viral.
So what should you do if your company, its products, services, or people become the target of negative communication? What’s the best way to respond?
Quickly and honestly! And it pays to have a good relationship with the media and other influencers prior to the emergence of an issue.
Here’s what it takes to navigate sensitive communication situations for the best outcomes:
What would you add to the list?
The original version of this page was published at: http://blog.stratcommunications.com/best-practice-advice-for-handling-crisis-communications/#more-6304
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