155 N Wacker Dr
Suite 400
Chicago, 60606
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Stay at the forefront of health care's rapidly evolving landscape
About The Society for Health Care Strategy & Market Development (SHSMD)

Serving more than 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development.

As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care's rapidly evolving landscape while expanding its members' knowledge and network to create value for the organizations and communities they serve. 

Who are SHSMD members?
SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement. 

Resources

Trust is the foundation to any relationship, and it is no different for health care providers and the communities they... read more

Article
05/02/2022

The marketing team at Ochsner Health is leveraging customer relationship marketing (CRM) strategies and technology to help... read more

Article
01/24/2022

Connection is a common theme in health care especially in the last year due to the pandemic, where remote work and virtual... read more

Article
11/12/2021

How do you build a roadmap for an integrated strategy, incorporating values-based brand building coupled with demand generation... read more

Article
07/21/2021
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Details

Company Brochure
Employees: 1-10
Min. Project Size: Any
Service Focus

Leader and Staff Development
Strategic Planning
Marketing
Market Research