SHSMD Connections 2022 Conference
Exhibitors & Sponsors List
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Consultancy
Serving more than 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development.
As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care's rapidly evolving landscape while expanding its members' knowledge and network to create value for the organizations and communities they serve.
Who are SHSMD members?
SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.
The term “strategy” can mean a number of different things to different people. From the C-suite’s perspective,... read more
The COVID-19 pandemic changed the face of business around the world. In the field of healthcare marketing, it created a... read more
Health care systems are facing a crisis in retaining great employees and recruiting new ones. This perennial problem has... read more
Bobby Mukkamala, M.D., American Medical Association board chairman, recently shared an interesting anecdote about his wife,... read more
Health care’s digital transformation has been hastened by many factors, not the least of which is competition from... read more
Across the nation, hospitals and health systems are reshaping virtual care programs to be more accessible, affordable and... read more
Trust is the foundation to any relationship, and it is no different for health care providers and the communities they... read more
The marketing team at Ochsner Health is leveraging customer relationship marketing (CRM) strategies and technology to help... read more
Connection is a common theme in health care especially in the last year due to the pandemic, where remote work and virtual... read more
How do you build a roadmap for an integrated strategy, incorporating values-based brand building coupled with demand generation... read more
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