155 N Wacker Dr
Suite 400
Chicago, 60606
Stay at the forefront of health care's rapidly evolving landscape
About The Society for Health Care Strategy & Market Development (SHSMD)

Serving more than 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development.

As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care's rapidly evolving landscape while expanding its members' knowledge and network to create value for the organizations and communities they serve. 

Who are SHSMD members?
SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement. 

Resources

The Society for Health Care Strategy & Market Development will host the   SHSMD23 Connections Conference ... read more

Article
09/05/2023

According to the Centers for Disease Control, “Health equity is the state in which everyone has a fair and just opportunity... read more

Article
08/14/2023

During budget season, wouldn’t it be nice if you could wave a magic wand and gain access to infinite staff and resources?... read more

Article
07/25/2023

Everyone is talking about artificial intelligence (AI), and no doubt as you’ve heard, it will... read more

Article
06/28/2023

Generative artificial intelligence (AI) has captured the attention of health care providers and payers focused on reimagining... read more

Article
06/13/2023

Encapsulating the recent  Healthcare Information and Management Systems Society’s annual meeting can be like... read more

Article
05/04/2023

Inflation has had a profound impact on all areas of the economy, including health care. Yet even as signs indicate that... read more

Article
02/13/2023

The term “strategy” can mean a number of different things to different people. From the C-suite’s perspective,... read more

Article
01/06/2023

The COVID-19 pandemic changed the face of business around the world. In the field of healthcare marketing, it created a... read more

Article
08/03/2022

Health care systems are facing a crisis in retaining great employees and recruiting new ones. This perennial problem has... read more

Article
07/27/2022

Bobby Mukkamala, M.D., American Medical Association board chairman, recently shared an interesting anecdote about his wife,... read more

Article
06/28/2022

Health care’s digital transformation has been hastened by many factors, not the least of which is competition from... read more

Article
06/17/2022

Across the nation, hospitals and health systems are reshaping virtual care programs to be more accessible, affordable and... read more

Article
06/02/2022

Trust is the foundation to any relationship, and it is no different for health care providers and the communities they... read more

Article
05/02/2022

The marketing team at Ochsner Health is leveraging customer relationship marketing (CRM) strategies and technology to help... read more

Article
01/24/2022

Connection is a common theme in health care especially in the last year due to the pandemic, where remote work and virtual... read more

Article
11/12/2021

How do you build a roadmap for an integrated strategy, incorporating values-based brand building coupled with demand generation... read more

Article
07/21/2021
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Details

Company Brochure
Employees: 1-10
Min. Project Size: Any
100% Focused on Healthcare
100% of The Society for Health Care Strategy & Market Development (SHSMD)'s customers are in the healthcare industry
Service Focus

Leader and Staff Development accounts for 40% of their focus
Market Research accounts for 20% of their focus
Marketing accounts for 20% of their focus
Strategic Planning accounts for 20% of their focus