What Do Consumers REALLY Think About Health Care Disruptors?

Innovation & Cross-Disciplinary Solutions Track

Much has been written about the impact of disruptors on healthcare. From technology companies and startups to giant retailers, there are new “front doors” to primary and urgent care. While hospital and health system leaders have their own opinions/perspectives, what do consumers and providers actually think about these “new” options? A national original research study (updated for 2023!) of more than 1,000 consumers, along with a look at consumer and provider behavior online, takes a close look at how people are thinking about their options, and potentially fundamentally shifting how they think about their care. 

Learning Objectives:

• Participants will adjust their perceptions about consumer and provider attitudes and perspectives on disruptors vs. traditional healthcare by exploring original research.
  
  
• Participants also will hear about provider attitudes and perspectives on disruptors and the implications for health systems' own internal and external positioning. 
  
  
• Participants will participate in interpreting insights from this data and considerations on how they might affect response and messaging from health systems.

Presented by:

Dr. Dean Browell
Chief Behavioral Officer
Feedback

Laila Waggoner
Vice President, Strategic Partnerships
Core Health

Rob Klein
Founder & CEO
Klein & Partners

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