Core Creative is a marketing agency that helps healthcare, B2B and B2C clients overcome both external and internal marketing challenges to thrive in their increasingly competitive markets. We do so by applying our unique "say it. live it.®" philosophy to drive brand alignment. We believe an aligned brand is the strongest brand - it helps our clients’ audiences live fuller, healthier, more engaged lives.
Core Health, Core Creative's specialized healthcare marketing practice, helps mid-market healthcare providers and med-device/tech companies identify their purpose and solve the unique challenges healthcare marketers face by creating campaigns and experiences that capitalize on changing consumer motivations and evolving digital, media and marketing landscapes. For more than two decades, we have put the patient at the center, using our research and insight-based approach to develop breakthrough creative that drives business impact. Our healthcare marketing expertise allows us to understand how to deliver the solutions our clients seek, building confidence they’ve found the right partner. And making it fun along the way.
While facts and figures have their place, effective storytelling helps your marketing leave a lasting impression. ... read more
Learn how pairing brand and performance marketing strategies creates a multiplier effect to boost your healthcare company’s... read more
Ensure internal and external brand alignment with this checklist. The healthcare market is crowded. It's competitive.... read more
Find and Leverage the Essential Truth of Your Healthcare Brand B2B healthcare and health system marketers are sometimes... read more
5 Healthcare Landscape Shifts & How Marketers Should Respond Trends come and go in the healthcare industry. Each year,... read more
How to Position Your Healthcare Product So It Stands Out Whether launching a new product or refreshing an existing product's... read more
Finding and Choosing a Marketing Agency for Your Healthcare Company In the healthcare industry, it’s vital to find... read more
National Consumer Insights Study: Findings on Primary Care Primary care physicians are at the top of your healthcare sales... read more
How Marketers Gain Buy-In from New Healthcare System CEOs The past few years have been unbelievably challenging for the... read more
How to Better Align Marketing & Sales in B2B Healthcare Interdepartmental relationships, especially in complex B2B... read more
How PR Helps B2B Healthcare Marketers Pre-Sell New Products Leveraging public relations as part of a well-rounded... read more
Five Trends Impacting Healthcare Marketers in 2023 In the past two years, the healthcare industry has undergone some major... read more
How one hospital marketing leader is harnessing the power of data to make better marketing decisions In this episode... read more
Using digital tools to engage more patients in their care Alyssa Carter, director of marketing at Wellsource , and... read more
Three consumer messaging best practices to immediately improve your provider communications Unlike traditional marketing,... read more
Highlights and reflections from this year’s SHSMD Connections conference The in-person phase of #SHSMD2021 in San... read more
Our unique philosophy helps drive internal and external brand alignment to solve the biggest challenges healthcare marketers... read more
Core Health’s Top 5 landscape shifts, market trends and consumer insights to keep in mind When I was a regional... read more
How assessing your system’s unique strengths and weaknesses can help your brand stand out in a crowded healthcare... read more
Four questions to answer before booking your flight It's been a long time since I've been to an in-person... read more
Broad experience in healthcare marketing helps set Core Health apart in ensuring clients’ success In this episode... read more
Core Health, Core Creative's specialized marketing practice developed this patient acquisition campaign to help Valley... read more
Core Health, Core Creative's specialized marketing practice developed this brand campaign to help Valley Health System... read more
This case study provides insight into a campaign developed by Core Health, Core Creative’s specialized healthcare... read more
How the COVID-19 pandemic has impacted attitudes, concerns and behaviors when it comes to decisions about children’s... read more
Why and how to infuse more empathy in your healthcare marketing Lately, everywhere I look — research studies,... read more
Insights and inspiration from top Wisconsin healthcare system marketing and communications pros Last week I had... read more
Building brand with Core Health to increase market lead This healthcare case study provides insight into a healthcare... read more
Ideas for creating high-quality videos without a full production crew Lately, Zoom-style and stock-heavy videos... read more
Boosting a cardiology service line with Core Health This healthcare case study provides insight into patient acquisition... read more
Patient and caregiver mindsets are changing and so are their needs. On July 23, 2020, we conducted a discussion... read more
Essential highlights from new consumer research fielded in June 2020 by Klein & Partners and The DRG Our friends... read more
Exploration of new research provides actionable insights for healthcare marketers to get patients to return On... read more
Employee communications Maintaining strong employee communications during a time of crisis is one of the most important... read more
Actionable highlights from new consumer research fielded in May 2020 by Klein & Partners and The DRG Recently,... read more
Quick ideas for navigating media in today’s market There’s no doubt healthcare communicators are feeling... read more
Quick ideas for delivering thoughtful messages to the community As COVID-19 “safe at home” and “social... read more
Quick ideas for delivering thoughtful messages to the community As COVID-19 “safe at home” and “social... read more
Quick ideas for promoting non-COVID-19 service lines “Now’s not the time to get injured.” It’s... read more
Six ways U.S. health systems are using telehealth to deliver care now — and six ways to best communicate these services... read more
Strategy for effective communication with healthcare consumers As we work day and night to get crucial COVID-19 communications... read more
How do you learn as you grow into healthcare marketing? This is part two of our conversation with a young professional... read more
Listen to understand different perspectives You don’t know everything. Nurture a more empathetic perspective by... read more
Four digital topics you need to plan for and take action on for 2020 Recently, the Healthcare Internet Conference... read more
The answer may surprise you Consumers don’t care about a health system’s external awards, right? Well, not... read more
By Bob Prohaska, Director of Digital Experience - Are you getting the most out of your CRM? With the right... read more
Transcript Dave : (music) I’m sitting here today talking with Stephanie about healthcare brand positioning. Let’s... read more
Sometimes organizations need deeper training and accountability to truly begin living the brand In this video Core Creative... read more
Marketing technology can give you a competitive advantage and provide significant ROI - By Angi Krueger ,... read more
How to achieve physician buy in for your healthcare marketing initiatives, both internally and externally. Transcript... read more
Submitted by a verified client on Wednesday, February 5, 2020
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