Panel Discussion: Healthcare Marketing and Communication Lessons Learned from a Pandemic

PANEL DISCUSSION

This year has been challenging on so many levels and yet, leaders in marketing and communications have been there every step of the way, on the frontlines of the crisis – handling customer contacts with life-changing urgency, managing work-from-home staff, figuring out system stability and accessibility issues and more. Never ending. Never easy. Often thankless. But important work that didn’t and couldn’t stop. Don’t miss this high-powered discussion – on how the industry pivoted and innovated quickly and how we continue to fight our way back – with experienced marketing leaders who will share their insights and lessons learned from managing marketing and communications through the pandemic. A must see session!

The panel, facilitated by Daniel Fell, Senior Strategist from Optum, includes:

Rose Glenn
Chief Marketing and Communications Officer
Michigan Medicine

Kathy Dean
Chief Marketing and Communications Officer
UI Health Care

Rob Klein
CEO
Klein & Partners

Sue Jablonski
Chief Marketing and Communications Officer
OhioHealth

David A. Feinberg
Senior Vice President, Chief Marketing and Communications Officer
Mount Sinai Health System

Kelly Faley
Vice President, Digital Strategies
Sharp Healthcare

Daniel Fell
Senior Strategist
Optum

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