How to Better Align Marketing & Sales in B2B HealthcareInterdepartmental relationships, especially in complex B2B organizations,...
Posted By Core Health on 01/31/2023
While we write extensively about digital marketing trends and strategies at OHO, there are times when it’s far more...
Posted By OHO Interactive on 01/30/2023
What do you do when your internal surveys show your patients are thrilled with their care….but your external online...
Posted By Hedy & Hopp on 01/23/2023
How PR Helps B2B Healthcare Marketers Pre-Sell New ProductsLeveraging public relations as part of a well-rounded marketing...
Posted By Core Health on 01/18/2023
This blog post is the third in a series about using storytelling to promote your science-focused business. Refer to “The...
Posted By Cobalt Communications on 01/12/2023
The term “strategy” can mean a number of different things to different people. From the C-suite’s perspective,...
Posted By The Society for Health Care Strategy & Market Development (SHSMD) on 01/06/2023
Labor shortages continue to plague the healthcare industry, stifling growth and damaging the patient experience. We’ve...
Posted By Cardinal Digital Marketing on 12/30/2022
Disconnected digital experiences are a thing of the past. AI technologies like machine learning, natural language processing,...
Posted By Forum for Healthcare Strategists on 12/19/2022
It’s not a decision to do either customer retention or customer acquisition. Instead, it’s a shift in focus...
Posted By Forum for Healthcare Strategists on 12/09/2022
