“Meet Dr. X.” Those physician bios are a core part of your healthcare marketing strategy. Done right, they’re a powerful...
Posted By Aha Media Group on 10/01/2024
Between market conditions, the Olympics, and the election, it’s no secret that advertising costs have been inching higher...
Posted By Amsive on 09/11/2024
If you are a local-dominant health plan or hospital system, this is for you! As a challenger brand, it’s not enough...
Posted By Amsive on 08/19/2024
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Don Stanziano, Chief Marketing and...
Posted By OHO Interactive on 02/26/2024
Top health organizations name Customer Experience (CX) as their top strategic performance measure. Proven to increase loyalty,...
Posted By Phase2 on 09/28/2023
Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why...
Posted By Strategic Communications on 09/28/2023
Anyone who has spent a little time in the SEO world knows that organic search is often the most significant driver of web...
Posted By Invoca on 09/27/2023
Artificial intelligence (AI) is revolutionizing marketing. However, AI in marketing is about much more than automating tasks...
Posted By Invoca on 08/24/2023
The state of the U.S. healthcare system and the increased demand placed on employees are contributing to a high number...
Posted By Modea on 08/10/2023
