Times flies quickly when you love what you do!On Wednesday, Aug. 1, 1990, I took the plunge and opened Westcott Communications.I...
Posted By Westcott Communications on 09/03/2020
To many marketers, the thought of creating a content strategy can be as intimidating as a blank page is to a writer. Everyone...
Posted By Global Prairie on 08/28/2020
Learn how to adapt your COVID-19 communications to market and consumer demand with advice from marketing experts at two...
Posted By True North Custom on 07/29/2020
While its effect has varied across different types of organizations, the coronavirus pandemic has had an extensive impact...
Posted By Kyruus Health on 07/26/2020
Among the many new norms for marketers, the “home as headquarters” trend that applies to work, home school,...
Posted By Forum for Healthcare Strategists on 07/20/2020
Get more out of your custom healthcare magazine with an integrated content marketing strategy approach.If you already publish...
Posted By True North Custom on 07/02/2020
When a late-night TV host made a joke based on a news article about an upcoming (and as it turned out nonexistent) toilet...
Posted By Yext on 06/01/2020
The idea of returning to pre-COVID conditions is becoming less plausible by the day. Nearly every business model has had...
Posted By Forum for Healthcare Strategists on 04/30/2020
Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform...
Posted By Healthcare Success on 03/26/2020