We get it— it’s only natural that healthcare marketers often stay hyper-focused on new patient acquisition....
Posted By Cardinal Digital Marketing on 09/29/2023
Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why...
Posted By Strategic Communications on 09/28/2023
NOTE: This article was published in September 2023. Commentary on the status of legislation is accurate at the time of writing.No...
Posted By Infermedica on 09/28/2023
Between tightening media budgets, dwindling resources, and shrinking teams, marketers are facing an unprecedented uphill...
Posted By Invoca on 09/18/2023
Where will we see you in 2024? If you're a hospital or health system marketer, it's never too early to start making...
Posted By OHO Interactive on 09/11/2023
Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
The Society for Health Care Strategy & Market Development will host the SHSMD23 Connections Conference Sept. 10...
Posted By The Society for Health Care Strategy & Market Development (SHSMD) on 09/05/2023
One of the most important things we do for our clients is to help shift the organization’s mindset from focusing on...
Posted By Phase2 on 08/25/2023
Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers...
Posted By Strategic Communications on 08/24/2023
