James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Douwe Bergsma, Chief Marketing...
Posted By OHO Interactive on 11/09/2023
Looking to build lasting patient loyalty? The answer is to create an experience that makes it seamless for them to choose...
Posted By Geonetric on 10/03/2023
Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why...
Posted By Strategic Communications on 09/28/2023
It’s the first full day at SHSMD and two things are standing out so far. First, creating a cohesive, easy-to-use patient...
Posted By Gozio Health on 09/14/2023
Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
It’s clear that the lagging state of change in healthcare is now having it’s moment to shine. More nimble industries...
Posted By Tidal Health Group on 09/06/2023
Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers...
Posted By Strategic Communications on 08/24/2023
10 CMS Must-Haves for Your Healthcare OrganizationIn recent years, there’s been a growing urge to bring healthcare...
Posted By Geonetric on 08/11/2023
People often confuse marketing and public relations (PR), but they are not synonymous. They do, however, work best together. In...
Posted By Healthcare Success on 07/18/2023
